So ba I is different from the other networks because they have such a passion and they really want to go above and beyond to do what's absolutely best for the brokers, the clients and the franchisors, they really genuinely care about that relationship development and they really just feel like a big family. They really just love spending time with each other and have so much fun. So many of these consultant conferences, they are so packed with franchisors. It's difficult to make a deep connection with the brokers because they meet so many people at one time here where they limit the amount of franchisors who can attend. You can make good conversation and good connections because you can be more memorable than just another face out of 5000 that they see.