So I've always been a big believer in kind of like, less is more in a lot of ways. And I think that, you know, you see a lot of that these days with like the long form podcasts and that, you know, that kind of format really resonates with people where you can go deep, you know, you, you an inch wide and a mile deep, right? Instead of a, a mile wide and an inch deep because you kind of cast a wide net and you, you know, you take that shotgun approach to things, it's so superficial, right? And in this day and age in 2024 quickly approaching 2030 right? Like we're entering a new millennia in many, many ways, there's a lot of information on the internet. There's the Instagrams of the world where people can sniff out superficiality very, very easily. And I, I believe in authentic communication, authentic connections is how you do business today. And vulnerability and, and, and authenticity is what wins.
