I believe one of the the most important things about business in general, especially what I'm trying to build here, a business alliance I think is to just surround yourself with people who are better than you, right? I think it was Teddy Roosevelt who said that the way you achieve new heights is by standing on the shoulders of giants, right? And to have people like like Brocco from Beran Sherry from Fran Fund, the experts we had on our lead generation symposium, Joe Matthews franchise Performance group, Don Shin franchise building experts, Dave Hanson and client, Tether Russell Burnett and online image to have those giants in this space here. I mean, Doc Cohen, Doc Cohen, the very first franchisee to ever enter into the Ifa Hall of Fame to attend my event and be here. That's just so humbling and he, he was a great presence on stage. I mean, that man has probably forgotten more about Franchising than I've I will ever learn. And just to be surrounded with these individuals, that's what makes us different and, and, and, and makes this such a special event
