Speaker: Lukas DeWitt, Business Development, Mbrico Tile Decks
Could you describe how and why you started to work with The Build Show? What made Build Show a compelling partner for your company?
Lukas DeWitt: What makes BuildSho a compelling partner to work with, um, our expectation prior to working with you guys, um, just by front facing of the content, we were under the expectation that not only was it a positive environment as far as partnership is concerned, um, it seemed like it would be an easy partnership to navigate. Um, largely because we were under the assumption that BuildSho was always on the lookout for partners of high quality product, and we felt that Erico not only was offering a one for one product, but something that was also of high quality. So once we were able to get in front of um individuals at the build show, we found it was an easy conversation to have. Um, we think you guys are great partners and expectations were well met. Um, how did we start to work with the build show? That was, um, a fairly easy process, um, just natural interest in the content and, uh, Matt Risinger's content as well, um, even predating my arrival to the company. And so once we sat down and, um, asked ourselves how we wanted to make a big splash in the industry as far as our brand awareness campaign is concerned. Um, we knew that the build show was going to be the best uh pathway to take.
What type of content has Build produced for your company? Are there other ways, besides content creation that you've teamed up with Build?
Lukas DeWitt: So far with our partnership with Build, we have produced an on-site video with Matt Risinger as well as an FAQ, which was done in-house at Build by Matt Risinger, which we published on our social media. Um, both of which were extremely well received, um, in some capacities, uh, shattered expectations for not to speak for both parties, but perhaps for both parties. Um, our reception has been very strong and we felt, um, that you guys were a great um partner so far and we're really looking forward to the next steps, um, as far as um how we've teamed up with build, um, besides content creation. Um, at International build show we met up with Matt and the rest of the crew. That was fantastic. We got to meet Steven. Um, and other friends of Matt that were affiliated with Build, but not directly under the Build brand, so that was fantastic to see. And then additionally we did film some content on site at the Build show. um, so our partnership not only has garnered uh planned content, but also helped us, um, build some relationships and, um, impromptu content which is positively been received as well.
What have been the benefits of your work with The Build Show? What results have you seen from your partnership with Build?
Lukas DeWitt: The benefits of working with BuildSho and the results we have seen have been nothing short of spectacular. Um, we didn't necessarily know what to expect, um, when you're doing something for the first time, especially influencer partnerships, marketing. Um, you can come to the table with concepts of what you think is a good ROI, but you can never be too sure of what is a fair ROI, especially on social media side of things. But, um, needless to say, what we accomplished together has been um stellar, and I feel that that emotion and. Thought on that is reciprocated um and felt both ways because whenever we are having conversations with the rest of the build crew, it feels pretty great and it feels like um we have a good partnership on our hands and it does go further than just monetary. It feels like both parties recognize that we have a good thing going and. Because of that, um, the results have been pretty stellar so far as far as lead generation is concerned. And, um, when we're negotiating with inbound clients and we hear, yeah, I saw you, um, on the Matt Risinger video, I saw you X, Y, and Z, whether it was the podcast, um, you know, whatever that, um. That introduction is especially that build show, we got to see that live, which is great to see.
Do you plan to continue your partnership with The Build Show? If so, can you tell us why?
Lukas DeWitt: We absolutely do plan to continue our partnership with BuildSho. Um, we already have things ready for this year, 2025, um, with 2024 being our first year with Build, um, and I speak for myself when I say that I look forward to not only filming, um, together this year. I look forward to the results which will ensue post 2025 as well, and I look forward to garnering that relationship further into 2026 and beyond. And the reason why I feel so confidently in that is, um, not only do the results speak for themselves, um, but also the process to create the content, which leads to the great results is also pretty seamless and, um, you know, just on site we feel um working with Matt was just such an easy seamless protocol and process and everything all together was just a great time.
