Vocal Video Customer Spotlight: Bravo Store Systems

Speaker: Kathleen Owen, VP of Marketing, Bravo Store Systems

Kathleen Owen: As head of marketing, I know that social proof is gold.

Kathleen Owen: At Bravo Store Systems, we use Vocal Video a few different ways. We use it to collect customer testimonial videos which has totally transformed our ability to get testimonials to use in our outbound email campaigns or sales campaigns and on social media. As head of marketing, I know that social proof is gold. And ultimately, our customers sharing what their experience is like using our products is something that really helps generate a lot of interest in our product, drive brand awareness, and ultimately drive more leads. Prior to using Vocal Video, we'd have to schedule a Teams meeting or a Zoom meeting and it was difficult to find time to schedule these 20 or 30 minute meetings. And then our marketing team had to do all sorts of editing. So it took up a lot of our customers' time and our marketing team's time. So once we discovered Vocal Video, it totally transformed our way to collect videos really quickly and then to use them in our campaigns. Another way we use it is for our own internal employee spotlight. So when we have employees win employee of the month or when we have new employees join our team, we send them the link and they're able to really quickly create an employee spotlight video that then we can use to celebrate them. And it also helps support our recruiting efforts and our HR efforts. And the last way we use Vocal Video is to create leaders or management videos. So sometimes there are big company announcements or big product releases and things that we want our leadership team and our managers to talk about and then we're able to disseminate that to all of our employees. And this just makes it so much easier and so much faster to even create montage videos. And we're not taking hours of time of our customers, our employees, and our marketing team's time to generate the videos and to edit those videos.

Kathleen Owen: We faced a few key challenges before we found Vocal Video. So at Bravo, we have a very lean marketing team. Our primary accountability is to drive inbound leads for our sales team. But we also support pretty much every other department in the organization. And we did not have an efficient way of scheduling time with our customers or our employees to create these videos and getting them to commit to that time. And the other challenge was the amount of time it took to edit the video to have something that was great and ready for production. So our art director was the one doing all of that editing. And because of that, we weren't able to produce any sort of videos in volume. We kind of always had to plan it out and it seemed to be a tactic that took up a lot of resources. And I think that the other key challenge was we weren't able to be agile because it was taking us so much time to create these videos when something would come up, that we something in the market or a really big success of one of our customers or employees, we weren't able to immediately really kind of capitalize on that and capture that because we had to plan for so much time to generate and produce those videos.

Kathleen Owen: At Bravo, the chief accountability for the marketing department is to drive marketing qualified leads for our sales team and get them at bats and add potential revenue to the pipeline for them to close. Using customer testimonial videos is an absolutely fantastic way to support our top of the funnel, our middle of the funnel and our bottom of the funnel, marketing efforts to drive awareness, engagement, and ultimately conversion to a lead. We also use them in our sales sequences that we create as well. So it's a way for our sales team in many cases to pull some of those prospects over the line or even some of our customers over the line for an add on deal. And that's really how we look at the return on investment. We spend honestly pennies a day on Vocal Video because their pricing is so affordable. So to me, there's absolutely no question that we're getting a return on investment and we're also getting a return when I look at some of the soft ROI - the amount of time that it saves me as the head of marketing, my marketing manager to try to coordinate time with employees and with customers and my art director who was doing all the editing of the video. So it has freed up my marketing team to do other impactful lead generation efforts because we can run this in parallel without it taking up so much of our resources. Hands down. This has been one of the best investments that we've made in terms of supporting all of our marketing efforts to drive leads for the organization.

Kathleen Owen: 100%. I would recommend anybody using Vocal Video, whether you're in a marketing team or on a recruiting team or in a customer service type role. There's no reason to keep doing things manually that you can automate with fantastic software. And the pricing is so affordable, you probably spend more money on your coffee in the morning than you would on a monthly subscription. And it also, it just makes life so much easier. This is not a burdensome marketing tactic anymore for us to produce. So anybody who drives Vocal Video is never gonna go back to paying thousands and thousands of dollars a month to get customer testimonials if you're using an agency. To me, it's the best way, especially for scaling marketing teams or any sort of scaling business to get meaningful testimonials in a super affordable and really quick and effective way.

Kathleen Owen: I would describe it as having my own in house video production team. I'm able to get requests for videos. I'm able to get those videos, the music's already put towards them. I can choose the questions that we want. So it would be like me having four or five people on a video production team and my marketing team, except I'm not spending thousands of dollars a month on that.