Speakers: Masterclass: Achieving your product-market fit eureka moment, Anastasia Leng, Founder, CreativeX
Please would you tell us your name and current role?
Masterclass: Achieving your product-market fit eureka moment: My name is Anastasia Leng. I'm the founder and CEO of CreativeX, a series B technology company that is powering creative decisions through data and I have somehow earned the humble brag rights of being a Boardwave Nextwaver.
Please tell us about your career, and your credentials in product strategy.
Masterclass: Achieving your product-market fit eureka moment: I've been a struggling founder and CEO for the last 11 years
Masterclass: Achieving your product-market fit eureka moment: and in that time I have worn every single hat you could possibly think of. That doesn't make me an expert in sales and product, it probably just makes me an expert at survival, and I'm hoping that those survival tips and perseverance tips are the things that I can bring to the table to other founders who are going through the same journey that I went through.
What do you hope attendees will get from this Masterclass series?
Masterclass: Achieving your product-market fit eureka moment: Finding product market fit is a long lonely and nonlinear journey. It took me a couple of years, 13 different product iterations and bizarrely involved removing features versus adding them. I know how lonely is in those trenches and it feels like everyone else around you is finding it except for you. So my hope is that by openly sharing the real story of what it's like to find it and all the gruelling work that goes into it, it will help you feel a little bit, less alone.
Any final thoughts?
Masterclass: Achieving your product-market fit eureka moment: Thank you for being interested in learning more about product market fit and I don't promise to get you the answers, I'm hoping you'll at least come out with a couple of ideas you could try to get to your own product market fit eureka moment.
