So Claremont Savings Bank decided to go in the direction of using a .Bank Domain for several reasons. It was a great opportunity for marketing and for branding. It provides additional assurance to our customers that what they've arrived at for a site is our true site. The domain availability is is restricted to just institutions and that provides an additional growth opportunity to, to, to work on our brand. Some of the safeguards that motivated our move were limitations on, on DNS higher standards for email records, certainly played in and um and ongoing monitoring that's provided as part of that product. So fTLD and .Bank in general has been a really strong, strong move for Claremont Savings. And my advice to any other organization that's considering going in the direction of a .Bank would be to start the process now because it, it can be rolled out very slowly or it can be rolled out very straight, straightforward manner. But securing that resource of a .Bank Domain is really that first step. And there are great partners along the way.
