Speakers: Ashwin Balakrishnan, Senior Marketing Manager, Optmyzr
Ashwin Balakrishnan: My biggest marketing prediction for 2021 is about B2B brands, especially SaaS ones. We see so many brands in the space creating content and messaging and advertising, that's robotic, lacking in emotion. I believe 2021 is going to be won by brands that speak to people like people. This could look like anything like treating your YouTube channel the way that PewDiePie and Marques Brownlee, and other creators approach theirs with really high quality video content that your audience wants and craves. People are peak stress levels pretty much 24/7. Automation without emotion without intuition won't take you very far in this environment. But if you give people a show, you'll have their attention.
How will you use video in your marketing in 2021?
Ashwin Balakrishnan: Video marketing at Optmyzr is probably going to revolve around our existing properties. So we'll be continuing our PPC Town hall property, which we started in 2020 just as the world got really crazy. It started as a safe space for search marketers to bend, and it's slowly evolved into, very strong and reliable learning session. That's something that we plan to continue through 2021. We're already off to a great start. We're going to keep pushing out more great content. We're also going to be continuing to do video content for our customers when we delivered new features. when we launch new products, walk through his guides basically helping them extract maximum value from their subscriptions. Video prospecting. There's a lot of other things that we're going to be experimenting with, but we're going to continue to build our library of great content, and hopefully that's going to take us forward.
