Speaker: Freyja Birgard, Partnerships & Digital Marketing Manager, Programa
What are the primary three factors that motivate your ongoing Industry Partner membership with ASID?
Freyja Birgard: This year, we've seen rapid growth of programmer designers across America. So we decided to support and align with communities like ASID that understand and empower the design industry. The 33 factors that we've considered valuable have been, first, the sense of community that ASAD fosters among professional designers. Second, the opportunities to support grassroots designers at the chapter level, which helps us to understand their needs and how to serve them more deeply. Third, has been the ability to demonstrate how programmers features from project management, And product specifications to client management and invoicing via QuickBooks can truly transform their workflows.
How has your partnership with ASID positively impacted your organization?
Freyja Birgard: Partnering with ASID has enhanced our engagement with designers across America. Through demo sessions, masterclass webinars, and direct interactions with chapter members, we've seen designers recognize the value that programmer brings to their business. Helping them stay organized, streamlining specifications and managing clients more efficiently.
Which particular sponsorships with ASID have fostered stronger relationships and generated more leads for your organization?
Freyja Birgard: The brand Spotlight sponsorship with ASID allowed us to connect directly with engaged designers, showcasing how programmers, project management and specification tools solve the everyday challenges. This exposure led to stronger relationships and a significant increase in leads as designers recognized the immediate value that programmer offers to their studios.
