Speaker: Pamela Lowe, O.D., AOA Strategic Communications Committee Chair
Pamela Lowe, O.D.: Hey everybody, it's springtime 2025. The birds are chirping, flowers are blooming, and the American Optometric Association Strategic Communications Committee is super excited to announce the launching of AOA's newest member benefit, AOA Focus, an online content hub. So whether we prefer to engage on physical pages or digital ones, this content hub gives us a digital evolution of AOA's flagship member magazine by creating an all-encompassing experience for AOA members.
Pamela Lowe, O.D.: And guess what, this new member benefit is exclusively for AOA members. Having members only access to AOA focus means we're the first to get crucial optometry news and updates. All members, doctors, paraoptometric staff and students can find valuable content with an AOA Focus to help us stay informed so we can excel in our careers.
Pamela Lowe, O.D.: We found in focus groups, AOA members expressed their frustration with information overload. So AOA Focus tailored content to be easy to digest. So now members can find the information they need faster and more efficiently. Simply go to AOA.org/news and see how AOA Focus allows you to read the full story, or simply grab the quick takeaways at the top of every article. When it comes to advocacy, we love that AOA Focus has artfully designed calls to action that ensure we are on task with the steps we need to take and when to take them. AOA Focus also features live running news updates pages from AOA events to keep us in the know about AOA news and industry developments as it's happening. Whether you prefer to learn the latest news via article, video, or social media, AOA Focus is the place to find it. Check out all AOA news and updates in one easy to navigate hub at AOA.org/news.
