Speakers: Liz Ware, Program Manager, American Lighting Association
Liz Ware: Hi I'm Liz Ware, Program Manager at the American Lighting Association.
What is special about the conference this year?
Liz Ware: We spent years not being able to see our members in person, and finally last year we were able to get back together for a conference and it makes all the difference. I'm really looking forward to doing it again this year.
How has the conference helped you build relationships?
Liz Ware: There's really no alternative for spending 18 hours a day with ALA members and being able to talk to them about the business and about not the business, about their families and really getting to know them on a personal level. And that's the difference of conference.
Tell us a story from a previous conference.
Liz Ware: I had one of the best conversations of my life at conference, and it was a member. I would not have called or done business with otherwise, but meeting her there at conference, we had this amazing, wide ranging conversation that I still remember years later.
Lake Tahoe
September 10 - 12
Liz Ware: I'm going. Are you?
