Speaker: Valeria Kogan, CEO, Founder, Fermata
Valeria Kogan: Hi everyone my name is Dr Valeria Kogan, I'm CEO and Founder of Fermata.
Please explain a little about the aims of your current organisation, and what you are working towards?
Valeria Kogan: Our product is designed for farmers, so we use computer vision for early detection of pests and diseases of plants in greenhouses. And, we help farmers lose less harvest, and also apply less chemicals during food production.
What will be the focus of your session at Computer Vision Summit Tel Aviv?
Valeria Kogan: At the Computer Vision Summit in Tel Aviv, I will be speaking about challenges and opportunities which are there for startups if you decide to create a product based on computer vision, especially if you're operating in the B2C market and in conservative industries like agriculture.
What will the audience take home from your session in Tel Aviv, and what will they be able to action?
Valeria Kogan: I hope that after our session, those who want to launch cheap products using computer vision will be better prepared to do that and will be able to avoid the most common mistakes that fresh entrepreneurs usually make when they try to build a product based on technology, and I hope that my experience will be helpful to them.
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