Lomit Patel for AdLift Video Testimonials

Speakers: Lomit Patel, Chief Marketing and Growth Officer, Tynker

Lomit Patel: Hi, everyone. My name is Lomit Patel. I am the Chief Marketing and Growth Officer at Tynker, where we have helped over 100 million kids learn to code through our fun and interactive gaming app.

Lomit Patel: We've been working AdLift with a for just over a year now. And so far, the experience has been awesome. We really love working with a team. They're very responsive. They're always proactive, coming up with new ideas and recommendations very data-driven. So we have a really good visibility into what's working and what isn't working as well as a really comprehensive plan that we are following to try and help improve our SEO we initially connected with AdLift because we had seen a major decline in our SEO traffic from the algorithm update that Google did in 2023. And we tried to some stuff internally to try and resolve those issues, but it wasn't working out and we weren't able to get our SEO traffic back up. And that's when AdLift came in and did a really comprehensive audit and they were able to clearly articulate to us some of the root causes of what had caused our traffic to decline. And that really gave us the impetus to really work with them because they were able to provide us a clear roadmap on what we had to do to really turn around our SEO traffic.

Lomit Patel: We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that. And for a business like ours at Tynker, where SEO and Organic is our biggest driver for customer acquisition. It's been really huge to have a partner that we can trust to, to really get this channel to work and continue to grow. And as we've seen this grow, it's made us less dependent on needing to pay for paid search. And so our CAC has significantly come down over the time since we've started working with AdLift.