Speakers: Dennis Mink, Fractional CMO, Biddys & Chief Neon Officer, Best Buy Neon Signs
Dennis Mink: Hi, my name is Dennis Mink. I actually have two roles. One is, I'm fractional. I'm a Fractional Chief Marketing Officer for a mobile ad tech company called Biddys. Prior to that, I was a Chief Marketing Officer at a company called Liftoff. We grew into a billion dollar company also within the mobile ad tech space. Also currently I am the, Co-owner of a online neon sign business called Best Buy Neon Signs, where we will design and produce neon signs for businesses, event planners and organizations.
What's it been like working with AdLift?
Dennis Mink: So I've worked with AdLift several times and over the past my goodness, 12 years, I want to say the first time I worked with them, I was running marketing for a tech company called Duda Mobile. And we worked very successfully together for about two years, significantly growing the volume of of organic traffic to our website. as well as doing things like sort of cracking the nut and figuring out how to get our WordPress plug in ranked number one in the WordPress App store. Overall, my experience working with AdLift at that time was really fantastic and it led to working with them a second time when I moved on to another job with a company that I worked at called Liftoff Mobile, where I was the CMO. that was another, another one where we worked with them for about a year or so. And it, really, it was you know, it was very similar to my first experience was overall just very impressive with the experience. Most importantly, we ended, we were very successful in getting our website ranking very high for all these relevant keywords within the industry. And then third, I'm now working with AdLift on my own business. A little side, hustle Best Buy Neon Signs.com. I immediately reached out to Prashant once I acquired the business and we now formed a partnership with them to really kind of share the responsibility and the rewards for optimizing the website and doing other forms of marketing, both paid media and email marketing to significantly grow traffic to the website and increase conversions or specifically purchases of neon signs on the website.
What has it helped you achieve?
Dennis Mink: So in terms of sort of the, the output that, that I saw when working with AdLift over the years. So first with Duda mobile, you know, I know it was a while ago. So I don't actually have numbers I can share with you guys. But overall, as I said, our organic traffic to the website grew pretty significantly. And then even what was more important for us is as we had a platform for creating mobile versions of desktop desktop websites and WordPress accounts for 50 plus percent of the websites out there for us It was very important that the WordPress plug in that we made available within the WordPress plug in library was ranked number one. And it probably took us about two months to finally figure out how to get our plug in ranked number one, which it was a lot of like, it was really just Prashant and I sitting down and kind of like looking at it and saying, let's try this, let's try that. And I think that really, and we, we finally cracked the nut on that one. And I think that that sort of partnership with AdLift from my experience is the reason why I continue to come back with them. Prashant will always be there, he'll get involved. And I find that I found that over the years to be incredibly helpful and one of the reasons why we've had so much success, I've had so much success working with them.
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