Speaker: Phil Badura
Phil Badura: Prior to the 12 week marketing boot camp, I was feeling very frustrated that our marketing activities for the generation were not achieving the results that we really desired. So when the 12 week marketing boot camp was first mooted, I was very encouraged by the information that we had and made a decision that we were going to jump on board and uh participate in the boot camp itself.
Phil Badura: Having participated in the 12 week marketing boot camp with my team. We're really encouraged with what we learned about how to use lead magnets, how to use Facebook ads, how to proper, properly market to our target market. And what we've learned out of it has been exceptional. We're now post around 10 weeks and we're now consistently achieving leads through our Facebook advertising of around somewhere between five and 10 leads every week. Now, out of that five or 10 leads, at least 30% of them are genuine and literally within our target market.
Phil Badura: My biggest BFO from participating in the boot camp. Marketing boot camp has been that Facebook advertising for business is alive and well. And even though my belief prior to that, uh, attending the marketing boot camp was that it was basically pouring money down the drain. Every time we tried Facebook advertising in the past, we've now proved that to be not the case. And the results that we're achieving in that 5 to 10 leads a week is great proof that when you really understand how to do and conduct Facebook advertising, it really works.
