Case Study Video

Speaker: Hilmon Sorey, Managing Director, ClozeLoop

Hilmon Sorey: Video testimonials are key to our business in sales management and training because, The question that prospects always have is what have you done? Who have you done it for? Are they like me? And what was their experience? Bottom line there's lots of options you can choose in our industry, and we find that video testimonials are the greatest way to get the voice of our customer immediately in the hands of folks who are considering us or folks who are evaluating this industry to see what types of things they might want to create a great scalable growth system for their company.

Sarah Wong: We love our testimonial videos from Vocal Video in a number of different way. On one hand, internally it's really effective for being able to put a face to the customers that you interact with on a daily basis, and to help really understand what it is that they think about your product in a real, very tangible way. In terms of external marketing, it's also really effective for those exact same reasons. It helps to humanize your brand. It puts it in the hands of real people who can relate to whoever is actually providing that testimonial either based on their industry or be some of the company that they work for. If it is somewhat relatable to you that it definitely makes that purchase experience a lot easier because you start to be able to see yourself in their shoes. So that it's extremely effective for creating social media campaigns and marketing your product

Martha Stoumen: Wine is a product that is very hard to advertise for using traditional channels. In the past, we've relied on experts or wine critics to let our customers know that this wine is good but, No one wants to hear directly from the winery itself that their product is great. It's not a believable story. In recent years, wine criticism has become more egalitarian, and it's come from the customers themselves. Vocal Video is just a really great way to capture that.