SaaS Metrics Summit, David Appel, Sage

May 10, 2023

Video Transcript

Hello, everyone. My name is David Appel. I'm the Global Head of the SaaS Vertical at Sage Intact. The world's largest provider of software solutions focused on the office of the CFO.

We're gonna talk about three frameworks and how you tell your story to investors first, what metrics you choose. Second, explaining how they tell your story and how you benchmark. And third being very thoughtful based on what stage you're at, what to communicate to your investors.

What are you hoping to leave attendees with after your talk?

There's something your investors want to see that both proves what you're doing today and that you set yourself up for success, going forward into the future. We're going to talk about both of those things.

Why should people attend SaaS Metrics Summit?

Future of SaaS is part of an amazing global community of people trying to help each other out, bringing forth the issues they're dealing with, finding other people are dealing with the same issues and how they get there even better together. It's a great virtual event, an amazing set up of speakers that Richard and team have pulled together and it should be an awesome time.

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