Speaker: Joubert Jonck, Principal , CFO Centre
Tell us a bit about your background and career focus?
Joubert Jonck: Hi there, my name is Joubert Jonck portfolio CFO for The CFO Centre in the Western Cape. I've got more than 30 years experience in various industries, including long term insurance, farming, as well as transport. My current focus areas is the construction industry, as well as film and media. I've also got more than 10 years experience as an auditor in public practice. I've got a very good understanding
What attracted you to The CFO Centre and describe journey so far?
Joubert Jonck: I've decided to join The CFO Centre because it gave me the opportunity to do what I really love to do. And that is to get involved with my clients to help them understand their businesses and help them to get to the numbers that really matters to them. But it also gave me the opportunity to really live a balanced life between work, family and even doing some exercise. And it's also very comforting to know that I've got access to a whole lot of CFOs that's part of The CFO family whenever I need assistance.
Talk about success stories with clients and how CFO Centre has added value?
Joubert Jonck: I've been involved in setting up Treasury Department for listed company as well as opening up a specialist restaurant for one of my clients by using the CFO Centre's unique approach to understand the business, the 12 box Framework. I've also helped many clients to understand the risks in their businesses and how they can manage that as well as helping them to get an exit strategy in place. Currently over the last year, a lot of time and effort has gone into cashflow management relationship with banks as the COVID Pandemic absolutely changed the environment that we all used to doing business in. One of the most rewarding aspects of this role is the relationship you build up with your client and once that trust relationship is there to become a real sounding board for them, it makes it so much easier to help them with decisions whether it's the difficult decisions to close down the business or really the exciting ones of expanding or starting off with new products.
