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Alex Melen for BHPH Super Forum 1

October 12, 2022

Video Transcript


Speaker: Alex Melen, Co-Founder, SmartSites

Why is your session important to the Dealers?

Alex Melen: for my session, I'm gonna be speaking about marketing, um it'll actually be part of the digital marketing workshop and along with two other amazing speakers, we're gonna take you through the full spectrum of digital marketing, taking you all the way from strategy, actually execution and uh going in depth on specific things you could be doing to improve your marketing results for my session specifically, I'm gonna be covering search engine optimization as you guys probably know, search engines are the way people find everything, including cars, they're gonna purchase, dealerships are going to purchase from for my session. I'm gonna walk you through the ranking signals that google uses to determine how well you rank on google search and part of the session, we're also gonna do a full audit where you gonna learn specific things to look for on your current website and current strategy to improve as well as doing a competitive audit to take a look at some of your competitors and see what part of their s SEO strategy is working and which things you could actually emulate. And of course at the end of the day, you're gonna have a sheet that you walk away with or uh maybe maybe a sheet. Maybe it'll be in your mind, but you'll have something to walk away with to take back to the dealership to really start working on to jumpstart your organic search and your SEO strategy

What will the Dealers gain from attending?

Alex Melen: For the digital marketing workshop, by attending dealers will learn everything there is to know about digital marketing. This hands on, half day workshop is going to cover everything from digital strategy all the way to execution. Everyone will walk away from this session, learning a little bit more about how to build the proper digital marketing strategy, as well as which paid media strategy is to focus on which channels to focus on and the part that I'm gonna be covering. They're gonna learn, um, search engine optimization and really the things to focus on to increase the organ organic search traffic.

What action items will dealers walk away with?

Alex Melen: Action items that dealers are gonna walk away with from this digital marketing workshop are gonna be being able to actually have a strategy in place whether it's fully baked or just the beginnings of it. But the very least we're gonna walk through the entire process of creating a marketing strategy and everyone's gonna walk away learning a lot more about the different channels to advertise on online. Obviously the different types of paid channels, even within paid, there's obviously different, different avenues of advertising. And for my part I'm gonna be covering S. C. O. So everyone's gonna walk away learning a lot more about search engine optimization about the ranking signals that google uses and some of the most successful S. C. O. Strategies in this space.



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