Dana Barthel for Pieratt's Inc

August 16, 2021

Video Transcript

Speaker: Dana Barthel, Marketing Director, Pieratt’s Inc.

Please introduce yourself and tell us why you work with AVB Marketing.

Dana Barthel: My name is Dana Barthel and I'm the marketing director for Pieratt's. I'm a one woman marketing team, so it's really helpful to have AVB to help me coordinate marketing, analyzed data and suggests different opportunities for growth.

How has AVB Marketing helped you in terms of saving time and growing your business?

Dana Barthel: Working with AVB Marketing has done a lot to grow our business through unique marketing opportunities on different platforms, and in addition to that, they present and analyze all of our data for us in a way that is understandable and helps us create more strategies to grow the business to drive things forward.

What has been the main impact of using AVB Marketing ad programs?

Dana Barthel: The main impact of AVB marketing ad programs has been the ability to reach a broader customer base on new platforms, like instagram facebook google, different things that we just weren't seeing a lot of movement from before.

What advice would you give a BrandSource retailer who is not yet using AVB Marketing?

Dana Barthel: Really the only piece of advice I could give to a brand source member who's not currently utilizing AVB marketing services is to give it a shot. Um, your AVB Marketing representative is there for you every step of the way they answer any question that you have, no matter how silly you think they are, and they're really just instrumental in the growth of your business.

Any other words of wisdom?

Dana Barthel: My biggest piece of advice or word of wisdom is to think creatively and to speak up when you have these creative ideas, because you're AVB marketing rep can take that and run with it and make it into an incredible campaign, so you never know what you could come up with.

Produced with Vocal Video