Bill Pleasants, Jr - Plaza Appliance

August 17, 2021

Video Transcript

Speaker: Bill Pleasants, Jr, VP/GM, PLAZA APPLIANCE MART

Please introduce yourself and tell us why you work with AVB Marketing.

Bill Pleasants, Jr: Hi, I'm Bill Pleasants, Junior, with Plaza appliance mart in charlotte north Carolina. The reason why we use AVB marketing this because they're great people. They know what they're talking about and they have helped us grow our business over the many years we have been with them.

How has AVB Marketing helped you in terms of saving time and growing your business?

Bill Pleasants, Jr: AVB Marketing has helped us save time and grow our business by knowing exactly what we need based off of our market needs and our demographics, um, targeting each of our stores, location zip codes and actually giving us great ideas to capture our customer and new customers at that as well.

What has been the main impact of using AVB Marketing ad programs?

Bill Pleasants, Jr: The main impact of using AVB marketing ad programs is that each time we use the programs, it has grown our business and in fact, it's given us more customers, um, that we're talking to in the audience that we're talking to. And it is a little bit more money each time we use the programs, but we do get a return on our investment that's well worth it.

What advice would you give a BrandSource retailer who is not yet using AVB Marketing?

Bill Pleasants, Jr: First of all, I would highly recommend AVB marketing to any dealer that is not using them currently. They know what they're talking about. And in today's world, digital marketing changes daily and hourly, it seems. And I must tell you the investment that you put into it, you'll get a great return in profits and in sales new customers at that, and you look big as well in the eyes of the consumers.

Any other words of wisdom?

Bill Pleasants, Jr: For those that are not using digital marketing, especially with AVB marketing, there's some more wisdom here for you in order to get different results, you got to do different things. And most of US retailers are used to doing the traditional advertising, like radio, tv news, print. Well, those are so old dinosaurs. You don't wanna mess really with them as much as you do digital. Let's face it, how many of us are using the phones almost daily. It's like we go to bed with it. Uh, so I would highly recommend doing digital marketing with AVB marketing. Have a great day.

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