BookLife by Publishers Weekly helps authors navigate the world of independent publishing. With Vocal Video, the team has unlocked a powerful new way to show how their products make a real difference — and found unexpected use cases along the way. As COO Carl Pritzkat puts it: "Vocal Video has revolutionized our ability to contact our customers and get them to provide us great testimonials."

Read on to learn how BookLife went from zero video testimonials to dozens - and energized marketing initiatives with Vocal Video.

The Challenge: Video Testimonials Were Simply Out of Reach

Before Vocal Video, BookLife had never managed to capture a single video testimonial. The logistics were just too cumbersome.

"Before Vocal Video, we never managed to record these testimonial videos,"

Carl explains. "It was too difficult to set up a Zoom or set up a FaceTime with these people and then record it and then go through it."

The team knew that customer stories could be a powerful marketing asset, but without a streamlined way to collect them, video testimonials remained an untapped opportunity.

The Use Case: A Simple Link for Video Capture

BookLife now uses Vocal Video to collect testimonials from customers across their various products. The simplicity of the tool was a game-changer — for the BookLife team and for the customers recording videos alike.

"Vocal Video is a tool — a link that you can send to people, even people who aren't particularly technically proficient — that allows them to easily record a video on their computer or their phone, which gets automatically sent to you," Carl says.

"It's a very simple, bulletproof, but high-quality tool for collecting videos."

And the team isn't stopping at traditional testimonials. They're already exploring creative new applications, including using Vocal Video for journalism — replacing static email questionnaires with dynamic video responses.

"We're talking about using it for journalism, for instance, sending it out to people instead of just sending them an email questionnaire. They actually respond to our questions on video, and we can then transcribe it and use it in a traditional article. But we can also use it in a video of the article, or in promotions for the article."

The Results: Energized Marketing and Improved Product Performance

The impact has been felt across BookLife's entire marketing operation. The team now repurposes their video testimonials across multiple channels, getting far more mileage out of every customer story.

"Our return on investment with these videos is really through our marketing efforts," Carl shares. "It's completely energized and revolutionized our marketing and has allowed us to demonstrate to the world how great our products are because of these testimonial videos that we're able to provide. We cut them up and do all sorts of things with them so we can promote them on social media and beyond."

And the results speak for themselves: "We've seen the results through the improved performance of the different products we have because of the improved marketing we're able to do."

The Verdict

Carl's recommendation is unequivocal: "I absolutely recommend Vocal Video for anybody who wants a very simple tool for collecting video from customers, from clients — really from anyone. I think anybody who wants a very simple way of getting videos from people will be very pleased with what they get out of Vocal Video."

Ready to start easily collecting, editing, and publishing customer testimonial videos and video reviews? Get your free Vocal Video account.

NOCD is a telehealth platform specializing in OCD treatment that connects members with licensed therapists. To help prospective members feel confident about choosing the right therapist, NOCD creates therapist profile videos that give people a sense of who their potential provider is before ever booking an appointment.

The challenge: Finding a platform with utmost simplicity for respondents

NOCD’s first use case for Vocal Video had two requirements: it had to be easy for therapists to use on their own devices, on their own schedules - and it had to remove the issues that had plagued their previous video platform. Olivia Upton, Clinical Support Specialist at NOCD, says

We were specifically trying to solve the challenge of finding a platform that was user-friendly and also relatively easy for clients to record on their own devices during their own blocks of time.

The previous tool they used created friction on both ends — therapists ran into technical difficulties during recording, and editors spent significant time wrangling the results.

The solution: Vocal Video's guided video collection process

NOCD found that they could streamline the process with Vocal Video by sending a video request through the platform that includes a link to the Video Collector. Respondents then record responses to individual questions on their own time, and the editing team gets clean, organized footage they can work with right away.

One feature that made a particularly big difference: the ability to record answers question by question, rather than in one long take. Olivia explains:

Having different clips that are recorded separately, by question, has been very helpful to allow people to record shorter videos and then be able to redo them — and not feel like they have to redo a full 10-minute video.

Vocal Video's automatic editing and easy to use editing tools makes it fast to trim clips and make changes without back-and-forth.

The editing feature has made it very quick to edit clips and make changes to videos on the end of the editor's side.

The results: Dramatically fewer complaints, faster turnaround

NOCD has seen a dramatic reduction in complaints about usability and technical difficulties with the video platform.

The streamlined workflow also means the team can send video requests asking for the videos more easily, customize the video responder to fit NOCD's brand, and publish polished, professional-looking therapist profiles without the heavy lift that used to come with each one.

Would Olivia Recommend Vocal Video?

Without hesitation.

Yes, I would definitely recommend Vocal Video. It is a quick, easy, and user-friendly way to record videos.

You will have very few complaints from users, and you can send out emails easily, customize your video responder, and also make edits and changes to videos very quickly.

Ready to collect professional videos from your team — without the technical headaches? Sign up free at vocalvideo.com

When Meaghan Sullivan joined Google Cloud nearly five years ago, video testimonials followed a familiar pattern: high-touch, expensive productions reserved for select customer segments. Fast forward to today, and her team at Google Workspace publishes a regular video series featuring everyone from IT admins to C-suite executives—all recorded remotely by customers themselves.

The transformation didn't happen overnight, but when it did, Vocal Video was at the center of it.

The Challenge: Creating Dynamic Content at Scale With a Small Team

When Sullivan moved to Google Workspace to build out their advocacy and reference program, there was a common challenge. Her team was much smaller than her last, but the demand for fresh, authentic customer stories was just as high—if not higher.

"We really needed to be able to create dynamic content channels beyond just traditional customer testimonials, blogs, and case studies," Sullivan explains.

The team wanted to launch a weekly video series showcasing how customers use Google Workspace products like Gmail, Chat, and Meet to connect, create, and do their best work. But traditional video production simply wouldn't scale.

The math didn't add up. Professional video shoots can cost $50,000 to $100,000 per project. Targeting a regular series was impossible.

The Breakthrough: When Everyone Became Comfortable on Camera

Initially, Google Cloud used Vocal Video selectively—primarily for IT admins and SMB customers who were already comfortable with self-recording. Enterprise executives? Those were still high-touch video shoots.

Then COVID-19 changed everything.

"Once we got into COVID, all those lines got blurred," Sullivan recalls. "Everyone got really used to recording videos at home. Right now I have a ring light. Before COVID I did not have one. I am not a social media influencer. But now a lot of us have these tools in our own homes."

The team made a pivotal decision: try Vocal Video with their entire customer base—all segments, all industries, all personas.

The result? Immediate receptivity.

"We have everybody from IT admins to CEOs and founders to CIOs really embracing this record-at-home capability," Sullivan says. Customers felt comfortable re-recording as many times as needed and appreciated the guided prompts that made them feel supported—just like they would with a high-touch experience, but through a scalable platform.

The Rebrand Challenge: Turning a Nightmare Into a Non-Issue

When Google launched their generative AI product and subsequently rebranded it, they faced a content crisis. The team had filmed numerous customer videos featuring the old branding.

With traditional video production, that content would have been unusable—tens or hundreds of thousands of dollars down the drain.

Instead, Sullivan's team simply sent new Vocal Video links.

"We were able to do it literally free of charge other than our customers' time, because we already have the subscription with Vocal Video," Sullivan explains. "Because the recordings only take 5 to 10 minutes, depending on how many times you want to re-record, we were able to get brand-new videos with the new rebrand."

That's something you could never do with traditional video workflows.

The Results: A Weekly Video Series and Beyond

Today, Google Workspace's video series runs every week, featuring authentic stories from customers across all segments. The series wouldn't be possible without Vocal Video.

But the platform's impact extends beyond the weekly series. The team has used Vocal Video for:

• DEI initiatives: Capturing stories from women customers for Women's Equality Day and Women's History Month
• Product launches: Quickly creating updated content when products evolve
• Customer advocacy: Scaling social proof across the entire customer journey

Sullivan's biggest lesson? Don't limit yourself based on assumptions about who will or won't record themselves.

"We thought people would be more receptive to self-recording for maybe IT admins or SMB," Sullivan says. "Moving over to Google Workspace, we had a much smaller team, smaller resources and budget. We said, people are used to recording at home—let's try out Vocal Video with all of our customer base, not just a specific segment or persona."

The barrier to high-quality video testimonials isn't who your customers are. It's having the right tools to make the process simple, fast, and professional.

Ready to scale your video testimonial program like Google Workspace? Start collecting authentic customer videos with Vocal Video today →

At Vocal Video, we believe in shipping new features, design improvements, and bug fixes fast & frequently – we deploy product updates hundreds of times each year. But sometimes, to make a more dramatic improvement, we undertake bigger projects that take longer to come to fruition. We just finished one such project and we’re excited to tell you all about it!

AI-powered video collector creation

Vocal Video has long provided video collector templates to give you a good starting point for your video collectors no matter your use case. But, we can only create a finite number of templates. So we thought “what if you could just describe a project in a sentence or two and AI could create it for you?”

Sounds simple, right? But, there’s actually a lot that goes into creating a great video collector. To do a good job, the AI needs to take into account your brand, have knowledge of what your company actually does, and make it match your specific project description! Here’s just some of what the AI sets up for you:

• Relevant, context-specific questions that will elicit great video responses
• Customized intro and thank-you messages
• A strong public-facing title for your collector
• Invitation and reminder emails with effective subject lines, copy, and calls to action (more on these emails below)
• Your company branding is automatically applied (if your brand kit is already set up it won’t be overridden)

If you’re not sure what kind of AI prompt to write, we provide dozens of starter prompts for all of the use cases we support. For example, here are the sample AI prompts for the “marketing” use case:

Just as with our templates, you can use the AI-generated video collectors as a starting point to save you time – you can share them as-is or make any tweaks you want before sharing (all with an even-better interface – see below). And if you don’t want to create your video collectors with AI, it’s just as easy as it always was to pick a template or start from scratch.

(by the way, if you’re using Vocal Video to screen candidates as part of your hiring process, you can even paste in the whole job description and get a perfectly tailored video collector!)

It was a lot of work for our engineering team, but we’re really happy with the results. Let us know how AI-powered collector setup is working for you!

Send branded video request emails via Vocal Video

Something fundamental about how Vocal Video has always worked is “share a link, get videos”. This has meant that you’ve always had to copy a link (be it a one-size-fits-all link to a video collector, a personalized link for an individual respondent, or a QR code), and then send your own invitation emails.

But, sending good video-request emails that convert isn’t easy! Email design, copywriting, subject lines, list management, reminders, handling bounces and opt-outs – it’s a lot. We have a lot of deep expertise in this domain, so we added it to Vocal Video to make life easier for you.

Now, when your video collector is ready for responses, you’ll see a new “get responses” page with three new options: Send a Video Request, Upload a List, and Automate Video Requests. More on each below.

Sending one-off Video Requests

Want to send a well-designed, branded, and effective video request email to someone? Now you can do it in seconds. Just enter your recipient’s name and email, and click send! 

Here are some more details on how it works:

• Your email subject, body, and call-to-action button are customized for you by AI during collector creation. You can override any of these when sending your message, and see a live preview.
• By default, a reminder will go out to people if they haven’t responded within 7 days. You can toggle that on/off and also customize the reminder language.
• Scheduling is built in: set your email to go out now, tomorrow morning, at the start of next week, or anytime you prefer.
• Want to use your own message for multiple recipients? It’s super easy to edit the video collector’s templated first-ask and reminder emails. (you can also edit the “from” name in the email here.)

Sending Video Requests to a List

Sending video requests to a list with Vocal Video is just as easy as sending one-off requests. You’ll need a customer email list in CSV format (any spreadsheet or CRM can export in this format). Upload it, and Vocal Video will automatically identify the columns and map the data to the appropriate fields.

From there, you just preview (and tweak if you want) the first-ask and reminder messages, schedule delivery for now or later, and you’re done!

Automating Video Requests With Integrations

Automating video requests as part of a customer lifecycle or hiring process is one of the best ways to get value out of your Vocal Video investment – once you set it up, you get a steady stream of fresh video content.

Now, it’s easier than ever with triggered video requests. When an event happens in your CRM, ATS, online store – or whatever software you use – you can now easily make Vocal Video send out a video-request email. All the customer/candidate/employee variables you need are passed to Vocal Video and automatically populated into the emails so that each recipient receives a personalized request. Triggered video requests support reminders too!

We have ready-made integrations for over 100 popular apps, and with Zapier, you can set up automated video requests with just about any software platform.

Manage requests and see who’s responded

Want to see who’s responded, who hasn’t, when reminders are scheduled to go out, and maybe reschedule them? We’ve made that super easy with three new dashboards: one for all video requests in your workspace, one for all video requests belonging to a particular collector, and one for each uploaded list.

Generous Video Request Limits

Here are the video request limits for each of our plans:

• Free: up to 50 per month
• Essential: up to 12,000 per year
• Pro: up to 24,000 per year
• Enterprise: custom limits

What about email bounces, opt-outs, etc?

We protect your (and our) email reputation and ensure high deliverability by tracking bounced email addresses, including opt-out links for recipients, and using DKIM verification. We’re email nerds, so you don’t have to be.

To prevent spamming, or just accidentally flooding someone’s inbox, we won’t send another video-request email to someone if they already have an open video request. Keep this in mind if you send test emails to yourself!

A fully redesigned video collector builder

At Vocal Video, we always strive to create the best user experience we can. The video collector creation interface is one of those areas we’ve put a lot of effort into over the years, but we’re never satisfied with “good enough”. With the addition of AI-powered collector creation and video-request emails, we decided it was time for an overhaul.

We’re really proud of the results – with the new wizard panel and streamlined steps, it’s faster & easier to go through the setup process. The redesigned left-hand sidebar makes it easy to go between setup mode and seeing your requests, responses, and more advanced settings. We even managed to free up some screen space so it works better at smaller window sizes, and of course you can still set up, preview, and launch a video collector from your phone!

Questions?

There’s obviously a lot in this product update. Whether you’re new to Vocal Video, or have been with us for years, if you have any questions about the new functionality, let us know!

Chris Barrow, founder of The Extreme Business Academy, characterizes Vocal Video as one of the most important tools in his marketing toolkit. “It's absolutely brilliant. Seamless, easy to learn, easy to operate, and easy for the client at the other end to actually record.” 

The testimonial videos for the Extreme Business Academy embedded on his website with Vocal Video have been viewed over 46,000 times - and counting.

Read on to learn more about how Chris' team uses Vocal Video to collect, edit, and promote testimonial videos across social media channels, as well as using them on their website, blog posts, newsletter and YouTube channels.

How does your organization use testimonial videos?

Chris Barrow: I'm the founder of the Extreme Business 100 Coaching Programme. I provide business coaching for the owners and managers of dental practices both in the UK, Ireland, and overseas.

We've been using Vocal Video to collect testimonial videos from our clients and to use them across social media channels, our website, in blog posts, newsletters, and YouTube channels. We really enjoy using Vocal Video. Prospective clients find it reassuring to listen to feedback from like-minded professionals who encourage them to become part of our group before hiring me as a business coach or join our community.

What challenges did you have with creating video testimonials before Vocal Video?

Chris Barrow: 

Before using Vocal Video, we had extreme difficulty collecting any video testimonials from our clients. 

In the past, there were only really two opportunities to collect video testimonials. The first one would be if I visited the client's dental clinic, and when they had me there working with them, we didn't really have any time to spare to start looking for video testimonials. Nor could I wander around the country with a professional videographer in the back of my car waiting to be called out when appropriate.

Secondarily, we meet with our clients at regular workshops around the United Kingdom and Ireland. And again, when you've got anything from 50 to 100 people in a workshop environment, it can be quite difficult logistically to try to pull them out of the workshop and grab that video testimonial. This was also expensive because I would have had to hire a freelance videographer with all of the appropriate technology to bring with them, and then try to grab the client during a break, take them off to a noisy corner of the conference centre and capture that testimonial. 

The videos were got were expensive, it was logistically difficult. The number of videos that we were able to collect was limited. We contrast that now with:

Vocal Video is a simple, easy, effective solution that allows the client to choose their time and environment for a video testimonial.

What’s the ROI of video testimonials for your organization, and how do you measure it?

Chris Barrow:

Prior to recording my Vocal Video testimonial, I thought I'd go back to my own web page to have a look at the level of engagement that we've had with the videos that we have posted over the last couple of years.

We’ve had over 46,000 views of the client testimonial videos that we have been able to post since we began with Vocal Video.

That's phenomenal when you consider that there are something in the region of 25,000-30,000 dentists registered in the United Kingdom, together with their support teams, but we know that those videos are viewed by overseas visitors as well.

How do you measure the return on investment from a Vocal Video testimonial? Well, in one sense that's impossible. When I listen to new clients describe the journey that they have taken in order to find me, find our community and trigger themselves to become members, very often they'll tell me that they've been reading my blog (which has been published since 2004), they've been following my newsletters (which have been broadcast for just as long), and they also keep tabs with articles that I write in trade journals and talks that I give at trade shows and conferences.

I always like to imagine that as a client or a customer is making their journey towards you, they are stepping on a row of stones across a pond that lead to an island in the middle. Can you imagine that in your mind? One of those beautiful Japanese settings where you've got the stillness of the water and then the pebbles across to the island in the centre. I always think that marketing is like stepping on those pebbles. I read a blog post. I saw a newsletter. I heard a talk. I read an article in a journal. One of those stepping stones as I approach the island, as I get towards the end of my journey, is that Vocal Video testimonial which might be the last stepping stone that I need in order to persuade myself to actually take that final step and reach the island or the coaching community in the middle. The level of reassurance that they get from like-minded professionals who encourage them to become part of our community really is a fantastic final step. 

We don't measure in numeric terms, rather we measure the feedback. For example, someone might say. "I've been following you for years, Chris, I was ready to join your community, but when I watched those testimonials from people who I knew were in the same boat as me, and that you've been able to help them, that was the last convincing that I needed."

Would you recommend others try Vocal Video? Why?

Chris Barrow: One of the questions that we ask our clients on our own Vocal Video testimonial is: 'What advice would you give to people who are considering joining the Extreme Business coaching community?' Without any prompting, pretty much every single video testimonial has somebody saying the same thing. And it's just three words, and those three words are "Just do it." And I would say exactly the same thing about Vocal Video. 

I have 100% satisfaction with Vocal Video, no regrets whatsoever about using it, and intend to continue to be a very happy customer of Vocal Video for a very long time to come.

How would you describe Vocal Video?

Chris Barrow: How would I describe Vocal Video?

Our newest product release allows your video collector respondents to blur their backgrounds while recording videos. However, with our AI Effects, you can also blur or fully replace a subject's background within the Vocal Video Editor!

AI Background Effects can help maintain privacy, reduce distractions, and add a professional touch to your videos. When editing your videos you can leave the video's background as-is, you can blur it, you can remove the background, or you can replace the background with a new background of your choosing. Any AI Effect you choose will be applied to all video scenes in your video, including uploaded video scenes.

Blurring Backgrounds

You can adjust the amount of blur with the slider. Blurring a background can be useful when the backdrop of your video is distracting or private.

Removing Backgrounds

You can remove the background of your video scenes altogether. If you remove the background of your video scenes the default background for the theme of your video will replace the background. 

Replacing Backgrounds

You can also replace the background of your video scenes with an uploaded background scene of your choosing. By choosing the replace the background, one replacement background will be used for every video scene in your video.

For more step-by-step instructions on how to use these new features, check out this help center article.

Sound Physicians’ national, multi-specialty medical group is made up of more than 4,000 medical professionals, practicing in 400-plus hospitals across 45 states. With Vocal Video, Sound Physicians has found a “game-changer” for easily collecting videos from company leaders, partners, and employees to use in internal comms, social media marketing, and to feature on the website.

Read on to learn more about how Sara Lippert of Sound Physicians uses Vocal Video’s automatically edited videos, and realizes a significant ROI from video testimonials.

How does Sound Physicians use testimonial videos?

Sara Lippert: As a fully digital organization, our colleague population is extremely dispersed. The ability to use Vocal Video to collect colleague testimonials or partner testimonials has been really beneficial to our social media marketing and website content.

As someone who takes care of all of our internal communications, I really like to use Vocal Video to collect thank you messages from our leaders that we then send out in emails to our physician population.

What challenges did you have with creating video testimonials before Vocal Video?

Sara Lippert: The biggest challenge when it came to collecting testimonial videos was always the transfer of files. A lot of times video testimonials are too big to pass through emails. You have to go through third parties, or find a way to upload into the same shared folder.

It was always really complicated to explain to people how to submit videos. Now it is so easy!

With Vocal Video, the seamless transition from somebody recording a video on their phone or computer and then me immediately having access to it has been a complete game changer.

Editing is also fantastic now. Though I know how to be dangerous with an Adobe platform, the ease with which I'm able to generate subtitles and add transitions into a video can turn anybody into James Cameron. It's amazing.

What’s the ROI of video testimonials for Sound Physicians and how do you measure it?

Sara Lippert: Most of the ROI that I get to see for Vocal Video is through the internal communications that I send. Our own leaders record short snippets, and we share the videos with our colleague population. I think the biggest ROI is the general interaction with our colleagues.

It's definitely hard to measure how close a colleague feels connected with their organization, but I can track it through clicks on our emails, as well as just hearing directly from people that they appreciate when we send messages out in those ways.

Would you recommend others try Vocal Video? Why?

Sara Lippert: I would absolutely recommend Vocal Video to other organizations or internal communicators like myself.

Vocal Video is pretty unmatched when it comes to seamlessness of video collection and ease of use.

The authenticity that you get from videos submitted with Vocal Video is really refreshing.

It's fun, I guess, to spend a lot of money on a really expensive marketing video shoot, but you really lose out on the true connection of somebody talking to their camera. It is really raw, and I've always really appreciated that over having a really slick well put together video. Which isn’t to say that the videos from Vocal Video aren't well put together, because they are.

You get an air of charm and relatability that you can't replicate in a really polished studio environment. Not to mention it's a lot less expensive to have it done with Vocal Video.

How would you describe Vocal Video?

Sara Lippert:

I would describe Vocal Video as a one-stop shop for creating seamless, authentic, and easily accessible testimonial videos.

Note: Ready to start easily collecting, editing, and publishing customer testimonial videos and video reviews? Get your free Vocal Video account.

Vocal Video already had the most intuitive web-based video recorder on the market, but we’ve fully redesigned and upgraded it to make it better than ever. Here are the highlights:

Record HD Videos from Anywhere with our Fully Rebuilt Mobile Recording UI

Recording videos on your phone with Vocal Video is as intuitive as using your phone’s built-in camera app. Respondents don’t have to download anything to collect HD video on their mobile devices. With the tap of a button respondents can switch between their front and rear-facing cameras and can record video vertically or horizontally. All of the new desktop features (like background blur and the teleprompter) work on mobile devices, too.

Maintain Your Privacy with Background Blur

Video respondents can now blur their background on supported browsers, including Chrome, Safari and Edge. These new AI effects allow the respondent to choose between medium and high blurring, or none at all.

Worried About What to Say? Try the new Teleprompter Feature

Sometimes the camera starts rolling and you totally forget what to say, right? It happens to the best of us. But now you can enter a full script or just notes and they will auto-scroll on-screen as you record your response! No more looking down at written notes or looking away to another window on your screen. With the built-in teleprompter you can customize the text size and the reading speed. The teleprompter is controlled with your keyboard while you record on screen.

Stunning Visuals for Audio Recording

Think audio-only responses are boring? With our Siri-inspired audio-recording mode audio-only responses now have visual interest and can take a place of honor on your website.

More Recorder Improvements

• Our new auto-resolution selection lets you make stunning videos even if your internet is slow or spotty.
• When you set up a video collector you can limit responses to landscape mode if you want.

• Our new UI makes choosing between cameras and microphones easier.
• Our no-audio and low-volume detection has gotten a boost and works better than ever so you don’t have to worry about receiving a good-looking video with no audio.
• Our newest release is fully accessible for keyboard based usage.

More Control Over Collector Branding

• You can now change the text color on your video collectors (say goodbye to white text!).
• You can disable the gradient background on your video collector if you prefer a solid color.

Your website’s testimonial page is a chance to build trust with potential customers, by showing them social proof from people like them to help de-risk a purchase. For many people researching new companies, this page plays a crucial role in their decision-making, so acing your testimonial page design can make all the difference to the number of people your website converts. 

In this post, we’ll…

• Explain the key elements of a successful customer stories page
• Analyze 11 examples of top-quality testimonial page design, covering written customer stories, case studies, and video testimonials in detail
• Take you through the process of building a testimonial page step by step using templates from our app, Vocal Video
• Give you insider tips to help you get even more testimonials to use on your website. 

Vocal Video is an end-to-end app that creates high-quality testimonial videos and gives you all the tools you need to embed them on your website. Find out more and sign up for your free plan today. 

What Makes a Great Testimonial Page? 

The testimonials on your website will be unique to your brand, and the design elements will reflect your company’s voice. That said, the best-performing testimonial pages tend to have some key features in common.

Content 

For a trust-building website testimonial page, the bulk of the content should be written or recorded by real and relatable customers. 

You should also think about the content of the testimonials themselves. Even if you have to edit a testimonial for clarity or correctness, the goal is to use the customer’s words. The testimonial shouldn’t sound like a pitch or a journalist’s review; it’s about letting the speaker’s personality connect with the audience. 

Finally, consider the length of the customer story content on your testimonial page. The stories should be detailed enough to be informative and individual but short enough to skim. If you want to link to a longer case study, try adding an attention-grabbing snippet to a main testimonial page and inviting the reader to click through to the full version. You’ll find examples of this type of page design later in this post. 

Credibility 

Although crucial, the talking points that someone covers in their testimonial are not the only thing your visitors are interested in. In fact, customer testimonials must include other elements if they’re going to build trust.

As well as the text or video, it’s important to include… 

• The customer’s full name 
• Their picture
• A verified purchase marker, if relevant
• Their role at their company. This is especially relevant if they’re an influencer or if you’re publishing B2B testimonials.

If you’ve picked up trust badges, industry awards, or star ratings on third-party review sites, you can also add them to your testimonial page as an independent endorsement of your product. 

All these features can help convince your visitors that the claims you’re making on your site are true, and that they could see the results for themselves if they signed up. 

Branding

Testimonials are all about showing the unique voices of your customers, but it’s also important that the content looks like it belongs on your site. This is where your company branding comes into play. 

Branding testimonials can be as simple as adding your company logo or designing written testimonials to use your standard font and colors. This will help give your page a unified feel, even if your testimonials were written or recorded by different people, in multiple locations, and at different times. 

Placement 

Finally, the best testimonial pages are easy for your website visitors to find. Add a clear “Customer Stories,” “Success Stories,” or “Testimonials” tab to the ribbon at the top of your website or as a link in the footer. You can also link to this page in other content you publish—for example, from your homepage, blog posts, product pages, or news stories. 

You should also pay attention to basic SEO principles when you’re putting your page together. 

For example, filling in the meta description and breaking up the testimonials with headings that include keywords like “[Your Organization] customer stories” makes it easier for people to discover your site when they’re researching a product online. There’s a high chance that some potential customers are using a search engine to find reviews of your brand, especially if they’ve seen your product on a third-party site or on social media. These tips can help put your testimonial content in front of those searchers. 

Read more: How to Use Your Testimonials to Boost SEO Performance

When you consider these features when planning your testimonial page (and even as you collect the content to populate it), you can create a page that boosts conversions from the beginning. 

Best Testimonial Page Examples with Written Reviews

Now, we’re going to break down some examples of the best-designed testimonial pages from real businesses in a variety of industries.

For every example, we’ve included a Vocal Video testimonial template to help you kick off your own testimonial project. These templates help to shape the content of your customer stories and add your company’s stamp to the final design. They’re incredibly easy to set up and share, and adding the eye-catching testimonials they collect to your website is as simple as copy and paste. 

1. Majka: Product Testimonial Page with a High Number of Testimonials

Majka is an e-commerce company selling nutritional snacks for new moms.

This is a fantastic example of a written reviews page because it’s incredibly user-friendly, with many design features in addition to the testimonials themselves. For example, Majka leads with the fact that this product has 700+ reviews averaging 5 stars, which shows how reliably it gets results for their customers. 

The reviews are well structured, with the key information in a brief paragraph. And even if the reader doesn’t analyze every review, they can scan the star rating and leave with the highlights thanks to the bold “headline” text. 

Looking to add testimonials to your online store? Try this template: Ecommerce Testimonials 

2. Bamboo HR: Testimonial Page with Detailed Reviews

BambooHR is a recruitment and human resources platform that serves businesses of all sizes. 

The testimonial section of the site (which visitors can access under the “Why Bamboo HR” tab) showcases a selection of customers who’ve already adopted the software. 

Here, the “Meet John Smith” format of the first heading creates an instant connection with the visitor, and the respondent’s smiling face reinforces the feeling that you’re being introduced to one of your peers. 

The pull quotes on these pages are particularly effective. This shorter paragraph draws the reader in. Once they’re hooked, they can easily scroll down to read about the challenge the customer faced, the solution the company provided, and the results. 

Try this template: B2B SaaS Testimonial Videos

3. Knowadays: Graduate Testimonials Focused on Student Experience

Knowadays is an online learning platform for new proofreaders. 

This website template means the written testimonials fit effortlessly with the rest of the company’s branding, but they still emphasize how wide and varied the company’s customer base is. By showing each graduate in their home context and stating the previous work experience they brought to the course, they help the visitor imagine how they’d fit into the diverse learning community.

Try this template: Student Testimonial Videos

4. Fellow: B2B Testimonial Page with Third-Party Reviews

Fellow uses AI technology to power their meeting management app. 

This section of Fellow’s testimonial page uses customer feedback gathered from G2. This approach works because the testimonials are “independent.” They weren’t collected by the company, so the reader trusts that the speakers were free to cover the talking points that mattered most to them.

The layout and color scheme of this page is also noteworthy. The wall of love format and the warm colors are welcoming, and far more relaxed than a bold background and a regimented grid. This invites the reader to stay and browse, so they have time to develop a deeper understanding of what makes the company special. 

Try this template: B2B Review Videos

5. Buy Me a Coffee: Testimonials Page Leveraging Social Media Reviews

Buy Me a Coffee helps creators collect membership payments and tips from their fans. 

This testimonial page is unique on our list because the testimonials are taken from social media channels. As the reader scrolls, they see a carousel of TikToks, then Tweets, then YouTube testimonial videos. This appeals to the company’s target demographic: young content creators and makers leveraging social media for their own marketing. 

You can see how important testimonials are for this brand when you look at the ribbon at the top of the page. The wall of love is one of only three tabs, showing how critical their customers are to their brand identity. 

Try this template: Influencer Videos

Best Examples of Case Studies for B2B Testimonials

In contrast to a basic testimonial or customer review, a case study tends to be more structured and data-driven. They’re often used in B2B marketing to show industry knowledge and provide the granular details stakeholders need when they’re making an investment or starting a new partnership. 

Let’s look at two great examples of client testimonial pages. 

6. Zapier: Case Study Collection Page

Zapier is a global brand powering the integrations that automate a company’s workflows. 

This case study gallery is a perfect example of the balance of data and storytelling. The snippet includes the headline statistics that prove the effectiveness of the product, and then the visitor can click through to find out more about the specific challenges addressed in the partnership. 

The font and color scheme keep this page cohesive with  Zapier’s branding, but they’ve also included the logos from tools the visitor recognizes—both in the graphics for each case study and in the client banner at the top of the page. 

Try this template: B2B Case Study Videos

7. Time Doctor: Client Review with a Video Interview 

Time Doctor is a time-management and workforce analytics app. 

Here, the fact boxes at the top of the page provide the context the reader needs at a glance, so they can see how the company (SmartBuyGlasses) compares to their own in terms of size, industry, and type of work. Then, the client testimonial is embedded within the longer text, which emphasizes an equal partnership between the two companies. 

This page is so successful because it uses a video testimonial, rather than text alone. 

While most of the examples we’ve discussed so far have focused on written testimonials, video can be more effective, more memorable, and provide a significant lift in terms of conversions. And—as we’ll see later—it’s no more difficult to collect and publish a video testimonial than it is to use a written review. 

Let’s look at some more examples to see the power of video testimonials in action. 

Best Examples of Video Testimonial Pages 

All the examples in this list were made with Vocal Video. 

8.  Vitality Cycles: Video Testimonial with the Product at Center Stage

Vitality Cycles is an online health store. 

Here, the openness of the video testimonial format is particularly useful. While they’re shopping for a personal product, the visitor sees someone they can relate to speaking about the positive results they’ve seen. Their confident body language helps drive the potential customer to complete their purchase.

This friendly tone is boosted by some more elements which would be impossible to convey through text alone. The customers are sitting together, relaxed in their home. Plus, showing them with the product in their hands confirms that they’re real customers, so the visitor can trust that the story and the results are genuine. 

Try this template: Video Surveys

9. Whistle: Employee Testimonial Page to Encourage New Applicants 

Whistle is a sales development agency. They use video testimonials from their existing team to help attract top talent to the vacancies they advertise on their site. 

These testimonials are effective because they show a cohesive team. They all use the Whistle purple that highlights the calls to action on the rest of the site, and all the speakers are wearing their company T Shirts. 

The curated gallery feels relaxed and welcoming, and welcomes potential applicants who want to know what it would be like to work at the company with a bank of friendly faces. This is especially important in recruitment, where applicants want to know that the vision, values, and benefits a company states in their job descriptions are actually experienced by their team. 

Try this template: Employee Video Testimonials

10. Veranda Dentistry: Healthcare Testimonials Foregrounding Patient Benefits 

Veranda Dentistry uses testimonials from real and relatable patients to make people feel at ease as they’re choosing their dentist. 

In healthcare settings,  video testimonials add a “before-and-after” element to your marketing strategy. Watching the speakers lets the visitor see the results this practice can achieve. They can also see patients talking plainly about all the different aspects of their experience and the quality of care they received, which is reassuring for people who might be nervous about choosing a new practitioner. 

The layout of this page is particularly effective. Veranda have thought through the user journey and made it simple for their visitors to go from learning about the patient experience to booking their slot with the “Request Appointment” button in the top corner.

Try this template: Patient Video Testimonials

11. A Brief History Book:  Interactive Testimonial Gallery with Reader Stories

A Brief History of a Perfect Future was published in 2021. The three authors set up a website to give more details about the book, link potential readers to the online store, and showcase their reviews—including a carousel of reader stories. 

The video reviews here are attention-grabbing—especially as the carousel has been set to scroll through automatically and tempt them to interact. Showing the readers builds a sense of community around the book, and this is boosted by the call to action inviting the visitor to leave their own testimonial. 

Video testimonials like these are a fantastic resource for your site. What’s more, when you have the right tools, they don’t require any more investment, effort, or website design knowledge than written reviews. 

In the next section, we show you how to build a video testimonial with Vocal Video, our complete solution for collecting, editing, and embedding testimonial videos and galleries on any page of your website. 

How to Design a Testimonial Page with Vocal Video 

With Vocal Video, any business can design a conversion-boosting, trust-building testimonial page, even if they’ve never worked with video marketing before. 

The process is incredibly simple…

• Set up a custom, branded video collector. This interface will “interview” your satisfied customers or clients. The collector guides them through a series of prompts asking about their experience, gives them some tips for recording a great video, and shows them their response before they submit it. 
• Send a link to the collector to your respondents. The user experience here couldn’t be simpler: Your customers can open the link and record their testimonial wherever and whenever they have time, with no need to download an app or schedule a slot for a live video interview. 
• Get automatically edited testimonial videos from your respondents. Vocal Video automatically stitches your interviews together before we send them to your library. You’ll have a suite of editing tools to tweak the design, and we’ll set up a Vocal Video page to host your videos as soon as you’re ready to publish them. 

Check out the results of the automatic editing process in these videos from our customers: 

The easiest way to design a testimonial page for your website it to create a gallery of your Vocal Video responses and embed it seamlessly on a new page of your site. 

To create a video gallery, simply open the “Galleries” section of your Vocal Video dashboard, and choose a gallery format to fit the number of testimonials you have and the layout of your page. You have five options to choose from here, from horizontal slideshows to scrollable grid and wall of love designs. 

Next, select the videos you want to include in your gallery, choose the shape and design of each thumbnail, and add a featured quote from your transcript. Remember, all Vocal Video galleries are designed with a transparent background, so they’ll blend perfectly with any page of your site. 

Click “Publish” when you’re happy, and get ready to share your testimonials with your audience. 

As well as easy posting to platforms like LinkedIn, Facebook, and YouTube, we’ll automatically generate the embed code you need to create a new testimonial page. Simply go to “Share” on any published video or gallery, choose the “Embed” option, and copy the snippet of HTML. 

Then, create a new page on your site, add a heading and a couple of sentences to introduce your testimonials, and drop the code into a new HTML block. For site builders like WordPress, the videos will be visible on your site as soon as you publish the web page. 

6 More Industry-Specific Testimonial Templates to Explore

Every Vocal Video pricing plan includes access to our library of video collector templates—all of which can be customized with product-specific questions and your company’s branding—to speed up the testimonial process. 

To get different types of testimonials to use throughout your marketing, check out… 

• Customer Success Story Videos to recognize the achievements of your customers and customer-facing teams 
• Event Attendee Videos to capture the atmosphere of your event and boost registrations for upcoming dates
• Company Culture Videos to show your company’s values in action and provide a snapshot of what it’s like to be part of your team
• Employee Testimonial Videos to humanize your brand throughout your marketing and recruitment efforts, and help your site visitors get to know the people who make your company tick
• Teacher Testimonial Videos to get highly credible videos that can boost recruitment for both staff and students 
• Partner Testimonial Videos to create compelling videos that build trust for multiple stakeholders and help forge new relationships in your industry. 

Remember, all these templates are fully customizable, and you can add up to five questions to create a testimonial video that captures the benefits of your product or service from every angle. Or, if you want to create something totally unique,  you can always build a video collector template from scratch in your Vocal Video dashboard. 

Get Even More Testimonials for Your Page

When you use Vocal Video to collect testimonials for your website, it’s easy to increase the number of responses you have in your library. This can help you build a bigger gallery of social proof, or expand your use of testimonials into more parts of your marketing strategy—like your landing pages, social media profiles, or your wider recruitment strategy. 

To get more testimonials, try… 

• Asking happy customers to record a video testimonial in your follow-up messages after they make a purchase. Try our proven three-touch email sequence to ask more people to record a video. 
• Inviting more people to share their testimonial wherever you publish customer stories and UGC online, with a link to your Vocal Video collector. 
• Providing the opportunity for people to record a testimonial video at your location or during an event. Vocal Video’s Kiosk Mode, available on Pro and Enterprise plans, makes this easy to manage. 
• Incentivising testimonials. With Vocal Video, you can set your collector to offer a reward, or you can enter respondents into the monthly Vocal Video prize draw. 

For the Most Effective Testimonial Page Designs, Choose Vocal Video

With Vocal Video, you can create an engaging, effective testimonials page that highlights the fantastic customer experience you offer.

With our easy-to-use tool, you can design anything from a single video card to an inviting, interactive testimonial gallery—complete with your company’s branding—and grab the embed code you need to publish the new page in just a few clicks. 

You don’t need web design experience, copywriting skills, or access to graphics software to tell your customer’s stories and see great results from your website.

Start building your new testimonial page today, with your free Vocal Video Plan. 

Customer-led marketing used to be something that only big companies could even claim to do. It required a whole department focused on developing relationships with customers that could lead to polished videos, case studies, and sales references.

But prospective buyers now demand much more in the way of credible social proof before they can buy, and customer-led marketing has become attainable just in time. When you opt for a customer-led strategy, much of the content you share is generated by people who have first-hand experience with your product or service. In this guide, we’ll show you how to leverage these people and their stories in your marketing strategy, whether you’re a solopreneur or in the Fortune 50.

We’ll address… 

• The key benefits of customer-led marketing for businesses 
• The different types of user-generated content a business can collect
• The key steps to running a successful customer-led marketing campaign
• The ways that software — like our platform, Vocal Video — can help you gather, store, publish, and learn from your customer’s insights

Throughout the post, we’ll also showcase examples of real customer-led marketing campaigns based on testimonials and customer insights, so you can gain some inspiration for your strategy. 

Benefits of Customer-Led Marketing

Businesses often opt for a customer-led marketing approach to help their offering stand out from the crowd. When so many channels are saturated with targeted ads and influencer partnerships, shifting the focus of your customer-facing marketing materials can build trust and brand awareness with a wider target audience. 

There are plenty of reasons why customer-led marketing (CLM) brings your product down to earth and connects with potential customers. For example… 

• CLM taps into the “wisdom of friends” concept. According to this marketing principle, potential customers are drawn to social proof from people they trust during their decision-making process. Customer-led campaigns feature their peers at multiple touchpoints, reassuring them that they’ll be in good company if they opt to work with your business. 
• CLM speaks your customers’ language. Traditional product marketing materials can feel samey or disingenuous, with multiple companies using identical buzzwords. But when you focus on customer satisfaction as one of your KPIs and publicize it in your marketing, you put your offering in real and relatable terms. 
• CLM shows how much you value your customers. By telling your customers’ stories, you show you empathize with their pain points and value their input. When you do this authentically, you differentiate your company from your competitors and foster customer loyalty. 
• CLM increases engagement. When your marketing initiatives show existing customers that their opinions matter, they’re more likely to remember your company and work with you again in the future. Remember, customer retention is far more efficient than customer acquisition, so this is a benefit companies can’t afford to overlook. 
• CLM reduces marketing costs. Most of the materials published in a CLM campaign are forms of user-generated content—like customer reviews and testimonials describing someone’s experience of your company. Because you’re outsourcing your content to your users (rather than a production team, for example) you save time and money. 
• CLM informs strategic planning. When you collect content for customer-led growth and marketing campaigns, you’ll also build a library of customer references, which can inform your business development decisions, drive revenue growth, and help keep your product relevant over time.

Find out more about the benefits of testimonials and UGC: 4 Testimonial Statistics That Show the Power of Social Proof. 

7 Types of Customer-Led Marketing 

Depending on your product, industry, and relationship with customers or clients, you can use several different types of user-generated content (UGC) in your marketing. 

We’ve tracked down these examples from across industries to show these strategies in action. 

1.  Cathedral Payments: Customer Reviews and Statistics from Trusted Sites

If you have a profile on a third-party review site, you’ve probably picked up some great evaluations from your users. This form of UGC can be an excellent addition to your marketing strategy because potential customers know these sites and trust their reviews to build an accurate, independent picture of your company. 

For example, Cathedral Payments, a tech-driven payment solutions platform, use their Trustpilot ratings at various points on their website. You can see the 5-star rating in action on their testimonial page. 

2. Knowadays: Long-Running UGC Campaigns on Social Media

More and more people rely on social media for recommendations, referrals, and a real-time overview of the products grabbing the attention of their peers. This is the main reason that UGC marketing has thrived in recent years. 

Knowadays, an online learning platform for would-be proofreaders, regularly publish UGC in the form of graduate reviews on their Facebook page. These customer insights cover many of the questions a participant might have before signing up for the course. 

Prioritizing UGC on social media is also a fantastic strategy because it highlights the thriving community you’ve built around your business. This content implicitly invites other people to join in and share their own stories, which has the added benefit of putting your brand in front of their followers to increase your audience. 

Note: With Vocal Video, it’s easy to ask for testimonials like these in your follow-up communications with your customers. We’ll cover this in more detail later. 

3. Makja: Multi-Purpose Customer Testimonials in Product Marketing 

In contrast to star ratings and raw statistics, testimonials express customer success through storytelling. This is a memorable way to highlight the value your company can offer. 

The nutritional snack and supplement company Majka uses written customer reviews and video testimonials throughout their ecommerce site. They also invite customers to participate in their “Breakfast Challenge” and share their experience on social media. 

This is a particularly effective strategy for boosting customer engagement. Many of Majka’s products are aimed at new moms, who might be especially reassured by the sense of community and authenticity this customer-centric strategy has built. 

4. Draw Awesome: Social Proof Website Gallery

Draw Awesome, an online art tutorial platform, uses a customer gallery as the centerpiece of their website. This story collection, which they can also link to from the course pages, helps convert more of their website visitors by showing how rewarding their process can be. 

This “Wall of Love” gallery layout is particularly effective because it turns a high number of happy, relatable customers into promoters. The gallery is designed to be scrolled, so the visitor leaves with the knowledge that they’d be joining hundreds of other students from all over the world if they signed up for this service—as well as an impression of the unique highlights each speaker identifies. 

5. The ACCP: Customer-Led Event Marketing 

In this video from the American College for Clinical Pharmacology, a conference attendee (associate professor Otito Iwuchukwi) talks about her passion for advocacy in her industry and praises the inclusivity and diversity of the event. 

This customer-focused video helps the ACCP reach out to pharmacists who might need a nudge to attend or access event resources online. The testimonial convinces them that the meeting will benefit them in their careers, and then points them toward the best place to find more information and sign up.  

6. Case Studies and Client Testimonials for B2B Marketing 

A case study is also a fantastic place to use UGC from your high-profile clients. Especially if you work in B2B marketing or SaaS, case studies can be a natural way to showcase the voices of your users, explain your product in clear terms, and add credibility to the other success metrics you show on your website. 

The Digital Edge marketing agency supplements long-form, written case studies with video interviews. For example, after their partnership with the Palm Springs Convention Center, they interviewed their main contact to put a face to the data and back up their claims with a compelling, relatable story. 

It’s worth noting that later on in this case study, Digital Edge pairs the client video with some written employee testimonials, emphasizing that the partnership was successful for everyone involved.

7. Fingermark: Recruitment Marketing Focused on the Needs of the Candidate

So far, we’ve focussed on customer-led marketing. Before we move on to the next section of the guide, it’s worth pointing out that you can also give people the information they need by turning the camera to your employees. 

Fingermark, an AI and computer vision company, has seen great results from employee-generated content in their recruitment marketing strategy. 

In this carousel of employee stories, the team explains what it’s like to work at the company. Just like customer-led product marketing, this makes a deeper connection with prospective job applicants and shows how Fingermark lives out its vision and values—which can be an important factor in someone’s decision about where to apply. 

How to Use UGC Effectively: A Strategic Approach

Whatever your industry, it’s clear that the switch to a customer-led strategy can be a great choice for your business.

In this section of our guide, we’ll take you through the process step by step so you can plan effectively and measure the results. 

Step 1: Identify Areas To Collect Customer Feedback 

A full-on customer-led growth (CLG) strategy starts with creating a roadmap of the customer journey. However, if your main priority is to collect UGC, focus on identifying the customers whose stories you want to leverage. 

Consider who your potential customers will relate to, who’s more likely to have the time and inclination to create content for you, and how you can invite them to get involved. 

If you take a strategic approach to this first stage of the UGC process, you can create a strategy that sets up a stream of fresh content, helping you to aim for more sustainable growth with your marketing. 

Top tip: Before you start inviting people to make UGC, refine your branding. You want a product with a clear selling point that people feel a strong connection to. This will make them far more likely to share it with their peers. 

Step 2: Select Strategies to Gather UGC 

Just as there are different types of UGC to consider, there are dozens of different ways to collect it. 

For example, if you stay in touch with your long-term customers via a mailing list, consider putting out an open call for written or video reviews. If you’d rather hear from newer customers, inviting them to complete a survey or a feedback form might help you get more responses.

Top tip: Consider incentivizing customer feedback so you can collect a wider pool of insights and stories to draw from. 

Step 3: Create a Framework for Your UGC

The best UGC feels organic and genuine, and potential customers will see straight through a leading question or a customer testimonial that feels more like an ad. Having said this, you’ll get more usable content and give your users a better experience if you make your expectations clear. 

However you collect UGC, focus on writing high-quality prompts. Your interview questions should encourage your users to cover your selling points, while still describing the unique aspects of their personal experience. You should also consider the questions potential customers are researching when they come across your product, and aim for UGC that speaks to them. 

Finally, bear the ideal length of your content in mind during this planning stage. For example, some short form video apps won’t support content longer than 90 seconds, and a multi-paragraph review could be off-putting if your goal is to add a catchy, scannable review to your website’s landing page. 

Top tip: Check out this post for examples of effective testimonial questions: You Don’t Need 25 Questions for Your Next Customer Video Testimonial. Here’s Why. 

Step 4: Consider Where to Publish UGC

The best customer-led content backs up the claims in the rest of your marketing strategy. Whereas product-led growth campaigns foreground features in their messaging, and sales-led campaigns aim to generate more revenue, UGC campaigns should show how you’ve already helped real people. 

Many websites include a customer stories or testimonials page on their website—especially once they start to gather UGC at a higher rate. Others have had success mixing regular “customer spotlights” into their posting schedule, and still others choose to focus on one compelling customer news story that represents the challenges many people have faced. 

Pro tip:  Social selling has generally replaced word-of-mouth marketing. It can be helpful to consider where your potential customers meet and share their user experiences online, and make a plan to publish your content in those spaces. 

Step 5: Act on the Feedback you Get From Customers to Build Trust

A cornerstone of the customer-led approach is acting on what your customers tell you. If you’re going to continue publishing customer stories, you need to show you take feedback onboard and—at least to some extent—shape your product according to your customer's needs and the changes in the market. 

Top tip: Use a UGC software tool to gather, review, and analyze a greater volume of content from your customers and uncover actionable insights for your team. 

Vocal Video: The Easiest Way to Collect and Publish Customer Videos Online

Of all the marketing resources you can gather for your company, customer testimonials are the most effective. This approach to customer-led marketing is an incredibly effective way to get feedback and create marketing content that appeals to a far-reaching audience. Vocal Video makes it easy for both your team and your satisfied customers to get started. 

Our end-to-end video interview app helps you ask for, record, edit, and share user-generated content wherever you touch base with your customers. 

Here’s how it works. 

Build a Video Collector with Compelling Interview Prompts 

Our video collector interfaces can be built from scratch or customized from an industry-specific template. For every template you build, you can include up to five questions to gather unique, detailed perspectives on someone’s customer experience and the benefits they’re seeing. 

We also include features to customize your collector with your logo and company colors. This creates UGC that reflects each respondent’s personality, while still being instantly recognizable as part of your brand. 

When you’re happy with how your collector looks, go to “Get Responses” in your dashboard. We’ll automatically generate a link to take respondents straight to the online collector. You can also use this screen to integrate Vocal Video with your CRM and send personalized links to users or influencers who have a great story to tell. 

Find out more about the advantages of personalized links in the Vocal Video help center. 

Share Your Collector With Satisfied Customers

The Vocal Video system makes it smooth and straightforward to ask your target audience for reviews. You can ask for reviews… 

• On your website, by adding a permanent link to your video collector
• By text, sending the link by SMS or WhatsApp
• On social media, especially if you have a catchy concept to encourage more people to demonstrate your product or share their stories 
• In-person, by displaying the link in-store or adding a QR code to your printed leaflets and marketing materials
• By email, in your follow-up communications or newsletters. We’ve even suggested a three-touch email sequence of pre-ask, invitation, and reminder messages to help you get more responses. 

It’s incredibly easy for your customers to follow through and record their testimonial once they have the link. They can open a collector on their smart device, wherever and whenever they have time, with no onboarding, no apps to download, and no need to schedule a slot for a live recording session. 

Get Ready-to-Use Content for Your Marketing Campaigns

Every time a customer records content, we’ll put together a ready-to-share video and send it to your Vocal Video library. This automatic editing process means that as soon as you get an email notification telling you there’s new content to view, it’s ready to share. We’ll also give you a full suite of intuitive drag-and-drop and slider tools to tweak or repurpose the video before you publish it online. 

Automatic editing adds a host of features to help your videos to stand out and engage viewers online. You can see branding and design elements like company logos, dynamic transitions, and automatically generated subtitles in action in these videos from our users.

The videos in your library are also easy for your sales team to access and share (including via integrations with tools like Slack or Google Docs). With tools like filters, stars, and commenting, your team can effortlessly sort and discuss the videos to identify the ones with the most valuable customer data and choose the ones most likely to appeal to new customers.

Share Customer-Led Marketing Content With a Single Click

When you’re ready to share, click “Publish,” and we’ll set up a public Vocal Videos page to host your content—it only takes a few minutes. Once the page is ready, you can set it to be searchable and share the link, or get the word out through a range of other marketing channels. 

For example… 

• Seamlessly embed UCG videos on your website. Just grab the snippet of code we generate and paste it into a new HTML block of your site. 
• Post your videos to social media. Sharing on Facebook, Twitter, or LinkedIn takes one click. 
• Download the videos. This is the perfect way to build a customer-led growth strategy on YouTube or a UGC platform like TikTok or Instagram Reels. 

As well as publishing single videos, Vocal Video helps you create and embed dynamic video galleries, which can be even more effective in showing the size of your customer base and the trust you’ve built around your brand. 

Take a Customer-Led Approach to Your Marketing with Vocal Video

Since we founded Vocal Video, we’ve helped more than 20,000 customers leverage video in their marketing efforts, and we’ve proven how effective customer-led marketing strategies can be for business growth. Time and again, testimonials have played a vital role in the way customers discover new brands and develop the loyalty that increases customer lifetime value. 

It’s easier to take a customer-led approach to your digital marketing when you have tools in place to standardize the way you gather, review, and publish UGC. With a tool like Vocal Video, you can set up a system that’s engaging and effective for your customers and your sales and marketing teams. 

Vocal Video is a cost-effective, user-friendly tool for powering customer-led marketing campaigns. Sign up for your free account now. 

In this post, we look at a few different video marketing services, including…

• Specialized video companies with the expertise to help you through the conceptualization, production, and post-production phases of making a video asset
• Creative agencies with a professional videographer on staff who can also produce studio-quality results for your campaign 
• Digital marketing agencies aiming to help more brands include a video element in their marketing strategy at a lower price point. 

Outsourcing your video content to pros like these can free up your time and create a gorgeous final product. But suppose you’re trying to make a customer testimonial video, a product review, or an employee video to show a different side of your company. In that case, a full-fledged video marketing service might be overkill. 

That’s why we’ll also cover another option…

• Collecting marketing videos asynchronously with an easy-to-use remote interview app. 

In this post, we examine when to use a video marketing service and when to opt for self-service video software instead.

Our tool, Vocal Video, includes all the planning, recording, and editing features you need to produce marketing videos quickly, simply, and affordably. Sign up for your free Vocal Video account today.

When to Use a Video Marketing Service

Companies will often decide to work with a video marketing service if they want to take a bells-and-whistles approach to their content or if they don’t think they can make the video they want with the skills and equipment they can access. 

For example, you’re probably familiar with product marketing videos designed to be screened to massive audiences. They might use special effects, soundtracks, and fast cuts to grab the viewer’s attention and make the product stand out. We’ve also written about the prevalence of big-budget corporate culture videos, which national brands are increasingly using to attract top candidates for the open positions at their companies. 

It’s almost impossible to achieve results like this without employing a professional video service.  This means it’s a good idea to get quotes from a video marketer if…

• You want to produce a highly polished or cinematic video, for example, if your goal is a TV ad or a flagship video to use as the centerpiece of a marketing campaign
• You want to achieve a specific style. For example, tutorial and explainer videos are designed to be easy to follow, but it can take countless takes and seamless edits to pull them off successfully
• You need advice about the best way to achieve the results you want within your constraints. Video production services have insider tips and tricks, and they’ll be able to tell you which of your ideas are achievable and which need to be reimagined. 

There are also some more practical elements to consider. It might be time to consider bringing in the professionals when… 

• You need access to high-quality video equipment, for example, to film in HD
• You want to film on location, which comes with additional complications in terms of sound, lighting, and even permissions
• You want to use A and B-roll footage or special effects to tell your story
• You don’t have the time to handle the project management yourself, and outsourcing to a full-service video company lets you concentrate on the rest of your tasks. 

However, there can also be some downsides to working with a professional video marketing company. 

First, the costs. Even short videos can run to tens of thousands of dollars. This automatically puts some video services out of reach for small businesses with limited marketing budgets.

Then, there’s the time involved. It can take months to conceptualize, storyboard, and approve a video project, shoot days can stretch far outside your normal 9–5, and even once the raw footage is in the can, the editing process can take weeks.  (If you want to read about the time the Vocal Video founders spent $25k and weeks of post-production on a single video ad, check out this post.)

Finally, there’s the problem of volume. When you have to invest so much time and so many resources, the number of videos you can produce drops off a cliff. If your goal is to get videos to cover all your marketing channels, working with the pros can feel like you’re putting too many eggs in one basket. 

So, let’s look at the alternative. 

When to Use a Self-Service Video Marketing Platform

These days, video marketing isn’t just for big-name brands. 

Most of your customers and employees have a high-quality camera in their pocket, and more and more of your audience are familiar with the basics of content creation. This puts you in a great position to leverage their stories and handle your video marketing strategy in-house. 

For example, with our software, Vocal Video, you can record video interviews remotely and asynchronously to create high-quality customer testimonials, case studies, and review videos that tell your brand story and connect with your target audience. 

Tools like Vocal Video are particularly helpful if… 

• You’re on a budget, and you need to produce videos while saving money for other aspects of your marketing strategy—like web design, search engine optimization services, or a strategist 
• You’re on a tight schedule, and you need to start publishing content straight away 
• You need to produce more videos or repurpose your content. For example, while a video marketing agency might deliver a handful of videos cut for a spot, a full-length ad, and a short-form video platform like TikTok, the number of fresh customer testimonials you can collect with Vocal Video is limitless. 

Plus, because self-service video marketing platforms use user-generated content, there are some further benefits to consider. When you hand the microphone to your customers, your video marketing campaigns can be…

• More authentic than big-budget, corporate marketing videos 
• More relatable because they showcase real people who’ve solved real problems by using your product or service
• More engaging because they’re unique, detailed, and put the speakers’ personalities front and center in your content strategy. 

With the latest remote technology, you can produce video content smoothly, quickly, and with an incredibly small team. Here’s how it works. 

Take Video Creation In-House With Vocal Video 

Whether you’re aiming to make product videos, brand videos, or content for platforms like LinkedIn or your YouTube channel, Vocal Video is an easy-to-use and affordable solution that can transform the way you approach video advertising. 

Step 1. Customize a Video Collector to Share with Your Interviewee

All the Vocal Video content you produce begins with a video collector. 

This is the interface that guides your respondents through your interview questions. Our software records their answers and gives them tips to make a great video from the comfort of their home, office, or even the spot where they put your product into action. 

For example, the Facebook testimonials for the Mountain Sweet Honey Co. are recorded by their customers in full bee-keeping garb, as they show how happy and healthy their bees are in their new homes.

Whether you start with a collector template or build one from scratch, you have total creative control over the questions you ask and the shape of your interview. 

Some of our most popular templates are… 

• The Customer Testimonial Template, which asks three questions about a time when your organization helped the customer, how your product differs from others, and how they’d describe your business in three words. As you customize the template, you could add more context questions, inviting the respondent to describe the issues they faced in the past or explain why they’d be happy to recommend your product to a friend. 
• The eCommerce Testimonial Template, which gathers information on the motivation behind someone’s purchase and their experience so far. This leaves you with space to expand on specific aspects of their experience, like their favorite thing about the product, your online store, or your delivery times. 
• The B2B SaaS Testimonial Template, which focuses on a specific time when your organization helped the customer and the features that make your solution unique. Here, you can take the interview to the next level with classic case study questions about the benefits they’re enjoying, or detailed prompts to dive into the faqs you see from new customers.   

Whatever your marketing goals, you can build a video collector to help you meet them. We’ve even worked with companies who brought a new lease of life to their digital marketing strategy by asking their team to share their favorite jokes. 

Brand Your Videos With a Few Simple Clicks

Companies often believe you can’t make a professional impression without working with a video marketing company. It’s true that overlaid brand elements like your logo can make your content more recognizable and give you a professional edge, but these effects are actually not that difficult to achieve, even if you’re making and publishing your own content. 

Before you share your Vocal Video collector with your followers, go to your “Brand Kit” to upload your logo and set your brand colors. We’ll add these elements to your collector so it can be instantly associated with your brand. Then, we’ll automatically apply them to your finished video, so you get pro-level results with zero additional effort. 

Step 2: Share Your Video Collector and Start Getting Responses

Vocal Video is just as easy for your customers to use as it is for you to set up. You share the collector with a URL, and they record their response as soon as they can. There’s no need to download an app or create an account; they simply open the link, read your welcome message, and go. 

We’ve also made it easy for you to get more responses so you can bring high-converting user-generated content to more aspects of your marketing strategy. 

To reach more potential respondents, you can share the collector link on social media, in newsletters, in marketing emails, or as a permanent part of your website. This helps you replace or supplement the one-and-done videos you’d get from an external video marketing service with a steady stream of fresh content. 

We’ve also developed Kiosk Mode for Vocal Video pro and enterprise plans. Kiosk Mode is an alternative way of using Vocal Video to collect testimonials at events or at your location. By recording testimonials in-person, you create a unified set of videos that captures the team spirit and atmosphere that’s key to both recruitment marketing and event promotion.  For example, check out this set of FOMO-inducing videos produced by the American Lighting Association at their annual conference. 

Whatever your marketing needs, Vocal Video opens up more options to use engaging video content to increase your website traffic and boost your conversion rates. 

When you use a video marketing software solution that helps you collect videos immediately, you’re free to…

• Create content that responds to (or takes part in) the latest industry trends 
• Publish tailored content whenever you have a new product or vacancy to advertise
• Participate in more events online, for example, in the way that Optimizely produced compelling video interviews for International Women’s Day. 
  

Step 3: Edit Your Video without Any Additional Software

When you choose to create your content in-house, video editing often seems like the most daunting stage of the process. But while professional digital marketing agencies work with expensive software, extreme processing power, and years of experience, Vocal Video sends your content to your inbox automatically edited and ready to share. 

Our unique process stitches together the responses from your collector and adds attention-grabbing features like: 

• Beautiful opening and closing slides with your logo and brand colors 
• Informative attribution overlays to show who’s speaking and what their role is at their company 
• Branded  interstitial cards showing the interview prompts
• Scene-setting music from our library of royalty-free tracks
• Dynamic transitions between slides
• Automatically-generated subtitles.

If you want to make changes, reorder the scenes, or create a highlight video showing testimonials from multiple speakers, you’ll find a choice of intuitive editing tools in your Vocal Video dashboard. 

You can change the entire look of your video by switching the video theme, repurpose the video by trimming the length and changing the aspect ratio, or add a call to action as your final slide. We’ll even equalize the sound levels across multiple speakers. 

You can see multiple editing features in action in these community videos from Martha Stoumen Wines.

Step 4: Publish Your Video in Minutes

When you’re ready to share your video, go to “Publish,” and we’ll set up the hosting on a public Vocal Video Page. Once that’s taken care of, click “Share” to choose how you want to put your video in front of your potential customers. 

Vocal Video includes… 

• One-click sharing to social media platforms like Facebook, LinkedIn, and Twitter/X 
• Video downloads in formats suitable for reels, PPC campaigns, or even digital signage
• Automatically generated embed codes for videos and galleries, so you can add your videos seamlessly to your website’s product, testimonial, or landing pages
• Links to the video’s public Vocal Video page so you can share your content via email or QR codes.

With Vocal Video, it’s easier than ever to make the right video for your campaign. That said,  if you’re still looking for the glamor and impact of traditional video marketing, or you need technical elements like animations or a voice-over, this final list will introduce some of the best video marketing services of the year. 

5 More Video Marketing Services to Consider

1. Brafton:  International Content Marketing Service

Brafton is a creative content marketing platform with locations in the US, Europe, and Australia. In addition to content writing, graphic design, and lead-magnet creation, they offer video services. 

Their offerings include animation and whiteboard videos, which are animated explainer videos where complex concepts are broken down in scenes that resemble a classroom whiteboard.  Whether you’re looking for a commercial campaign, a series of social media videos, or a high-quality YouTube video, this company should cover all the bases.  

2. Burnwe: Video Marketing for Tech Companies & Startups

Burnwe’s team includes a video production expert, an illustrator, a motion graphic designer, a digital marketing expert to take care of video SEO and social media marketing, and a creative writer to handle the scripts. 

They list tutorials and educational videos, product launch videos, promotional videos, and demo videos as specialisms on their website, each with a case study to prove their results. 

The majority of Burnwe’s content is animated, so if you’re looking for a live-action video, this might not be the company for you. But if you work in tech and you want to connect with an agency that understands how quickly the industry can move, these might be the marketers to help you.

3. WSI: Cost-Effective Digital Marketing Franchise

WSI have offices in North America, South America, and all over Europe. They’re a holistic digital marketing service who also specialize in lead generation and brand awareness. 

Some of their offerings are specifically aimed at small businesses who want the impact of video marketing without the price tag. Their website proudly states that professional filmmakers are not required, and that some of the most memorable video content celebrates the quirks of the brands and teams they’ve worked with. 

4. The DVI Group: Award-Winning, In-Person Video Marketing 

The DVI Group’s portfolio includes more live-action video than the options we’ve discussed so far. This is likely because they’re based in Atlanta, and focus on working with local businesses in-person. 

This company has covered almost every type of video you could think of, from testimonials, to eCommerce ads, to videos for human resources and learning and development. Their exhaustive process runs from concept development, through pre-production, production, and post-production, and their clients participate in several rounds of revisions before delivery. 

5. Socially Powerful: Top-Tier Social Media Marketing to Elevate Your Brand

Socially Powerful specialize in social media marketing. Their videos focus on storytelling, and they offer an end-to-end service that sets them apart from some other companies in this niche. 

This team has worked in tech, food, fashion and beauty, gaming, and sports to produce and distribute successful social media campaigns based on high-quality video. Their clients include both brands and influences, and their US office is based in New York. 

Use Vocal Video for Stress-Free Video Marketing 

There are times when you need a full video marketing service, complete with camera operators, a boom mic, and days in an editing suite. But if your priority is to connect with your audience, showcase your happy customers, and deepen your audience’s understanding of your brand in the language they speak, Vocal Video can give you all the tools you need. 

With our end-to-end software, you can plan, execute, and publish a pro-level video, without the pro.  

Start your free-forever Vocal Video plan today and upgrade when you’re ready. 

When you want to put social proof (like customer reviews, influencer videos, or statistics) on your website, you might run into some problems… 

• Actually getting social proof. For most businesses, it requires a concerted effort to coordinate collecting social proof whether they are asking for it or finding it on social channels. 
• Displaying social proof. Designing a way to show it off is a whole other challenge. Even when you have social proof to share, finding a professional and engaging way to require web design skills many companies don’t have ready access to.
• Driving sales with social proof. Just having social proof is rarely enough. You need the right social proof to connect with your target audience and showcase the features you want to highlight. 

This post covers all these bases. Specifically, we’ll cover:

• Definitions and practical applications of three types of social proof, including how to incorporate each on your website.
• The benefits of using user-generated content, such as customer testimonials.
• How to gather and display social proof with our tool, Vocal Video, to populate your website’s testimonial pages, landing pages, and more. 
  

Vocal Video is an end-to-end testimonial collection app that helps you get more social proof, display it on your website, and increase your conversions. Find out more and start your free forever plan. 

What is Social Proof? 

The term “social proof” is used to talk about a psychological phenomenon and the content that contributes to it. 

The concept shows when potential customers compare products or services, they’re influenced by the choices their peers have already made. 

So, forms of social proof like customer reviews, statistics, influencer endorsements, and online or word-of-mouth recommendations all play a vital role in decision-making. When you include these different types of social proof on your website, you can deepen your website visitors’ understanding of your brand and increase your conversions. 

Social proof works for a whole host of different reasons… 

• You convince potential customers, showing the claims on your site can be replicated in real life.
• You create a sense of FOMO (fear of missing out), showing people their peers are already seeing great results with your product or service.
• You humanize your brand, showing how much you value your existing customers.
• You learn more about what your customers appreciate, so you can develop a better product and a more effective marketing strategy. 

Now, let’s look at some examples of social proof that can build your brand and drive sales from your website. 

3 Types of Social Proof to Use on Your Website

Once customers start to engage with your company online, you can often choose from several types of social proof to use in your marketing. Some strategies represent a new project for your marketers, while others can be set up today by making a few simple changes or adding a widget to your website. 

1. Expert Social Proof

You get expert social proof when someone with authority or influence in your industry associates themselves with your product or recommends your brand. 

This gives a sense of reliability to the claims you make on your site. Visitors get the impression that if your product is good enough for the person they respect or admire, it’s good enough for them too. 

The most effective form of expert social proof will change dramatically depending on your business. A startup might break new ground and earn a mention in the press. In contrast, software companies could benefit from recognition in industry awards ceremonies, and healthcare organizations will need to show accreditations to establish their expertise and build trust. 

Even without press write-ups and celebrity endorsements, there’s a high chance you’re sitting on expert social proof that could become an effective part of your website. 

Logos from High-Profile Customers 

If the companies you work with have brand recognition within your target audience, adding their logo to your site (with permission) provides expert social proof at a glance. 

If you’re curious about how this can look, check out the graphics on Vocal Video’s homepage. 

Industry Awards and Certifications

Potential customers want to work with the best, and showing your product has been honored as the most effective, best-designed, or most innovative in its category is a great way to do this. 

For example, Klue has been consistently recognized as a G2 industry leader, and they show both the badges from this accolade and the statistics from the report on their homepage. 

Find out how Klue uses Vocal Video to scale social proof across sales, marketing, and customer success in this case study. 

Guest Posts as Endorsements

When experts associate themselves with your brand, you gain credibility and increase your audience as your content reaches more of their followers. 

Influencer marketing is associated with social media posts. Celebrity endorsements are often used in big-budget marketing campaigns like TV ads. But whatever field you’re in, you can feature industry experts on your website too. 

Creating hero images, inviting someone to act as a guest blogger, getting an expert quote to use in an article, or even having them on your podcast can all make a difference. 

How to Display Expert Social Proof on Your Website

Putting logos or badges on your website can be as simple as adding a new graphic to the page where you want to display it. In the case of industry awards, the awarding body may also give you code snippets so you can add their official badge to your site rather than copying one you find through an online image search. 

The best place to display this content on your website is on your site's homepage. It should be instantly recognizable to your website visitors, so use graphics rather than text. 

Many companies choose a horizontal layout for the badges on their site, so their visitors can skim them as they scroll through the other essential information on the page.

2. Wisdom of the Crowd

“The wisdom of the crowd” is the idea that when a large group of people supports your brand, it’s a sign of consistently high quality that builds FOMO and drives more people to your product or service. 

There are several ways to showcase the number of people your business has already helped on your website. 

Display Your User Count 

When the number of companies or individuals using your product grows, it pays to show the statistics as an indicator of success. 

New customers may be more likely to trust raw data than the more subjective metrics of positive reviews. To convince more visitors, it’s best to add both to your site. 

For example, Freyr Solutions' homepage includes statistics about the number of customers they’ve worked with, alongside other statistics that show their global expertise and the strength of their logistics operation. 

Freyr exponentially decreased the cost of video production with Vocal Video. Read about it in this case study. 

Share Reviews from Third-Party Sites

If your company has been established for a while, there’s a high chance you’ve picked up a profile on an external review site like Yelp, your Google business profile, or a service like TrustRadius or Trustpilot. 

Because these sites have brand recognition, potential customers tend to trust their product reviews when they’re researching a purchase decision. Seeing reviews and star ratings from an independent source on your site helps build credibility because your site visitors can trust you didn’t just write them in-house. 

There’s also an element of the wisdom of the crowd to this website social proof strategy. The higher the number of reviews you have on these sites, the more likely someone is to trust your company. 

For example, Ignition references their five-star review average on their homepage, citing four widely respected sites as sources (the Xero App Store, QuickBooks, G2, and Capterra). 

Mollie Phipps, Global Product Marketing Manager, told us how Ignition uses Vocal Video to drive peer-to-peer referrals. Read the case study here. 

How to Include Reviews from Third-Party Sites on Your Website

If you want to increase the power of social proof and close more sales through your website, there are several ways to bring the reviews you get on other sites to your own. 

If you search for review plugins online, you’ll be able to find widgets to display your latest online reviews on your homepage, landing page, or testimonial page. This can look far more professional than screenshotting a review and adding it to your site as a graphic. 

Businesses tend to display social proof statistics like their user count, follower count, total number of sales, or number of five-star reviews near the top of their homepage. These statistics act as an instant source of validation to back up the claims they’re making in their headlines. 

3. User-Generated Content as Social Proof

The benefit of user-generated content lies in building trust, putting your selling points in real terms, and showing how you can solve a relatable pain point. 

In contrast to using expert reviews and accreditations to add gravitas to your site, reviews from satisfied customers show real people have already seen great results, so new customers believe they’ll see the same benefits for themselves. 

Any form of success story from a real customer can drive site visitors toward your call to action and increase your website’s conversion rate. 

Reviews Show Your Product in Real Life

When someone sees your product in action, it tells them two things. First, the reviewer really used the product, so they’re talking about an authentic customer experience. Second, the product matches up to the claims you make on your site. 

Vocal Video customers Prepared4X include a carousel of video reviews on the product pages of their site. The videos show their firelighter product at work in a variety of settings, used by people of all ages. This proves how easy and effective the tool is and encourages new customers to complete their purchases in the online store. 

Employee Testimonials Show Your Vision and Values in Action 

In addition to showcasing testimonials from your customers, employee stories can give your site visitors a look behind the scenes and show them the passion that goes into your product.

Companies can use employee testimonials in many different parts of their marketing strategy. From meet-the-team videos introducing customers to the people who make your company tick to company culture videos to boost conversions from your recruitment pages, there’s a form of employee story for every use case. 

For example, LivePerson uses written employee testimonials on their career page, as well as bringing video testimonials into other areas of their marketing strategy. 

Testimonial Galleries Showing a Wall of Love for Your Product

You can boost the power of social proof on your website by adding even more reviews or testimonials to your site. 

Similar to the number of reviews you have and the concept of the wisdom of the crowd, testimonial galleries can be more effective than single testimonials. When you start to gather more social proof, consider displaying it together so your visitors leave with a strong impression of the sheer number of real people you’ve helped – like the pages promoting the Foundation Academies’ Giving Tuesday campaign. 

Some of the examples above show galleries of video testimonials rather than written texts. 

When you’re thinking about the types of social proof you want to add to your website, there can be even more advantages to using this attention-grabbing and interactive medium. 

Key Benefits of Video Testimonials

Compared to static forms of social proof like written reviews or graphics showing your follower count, video testimonials have a few key advantages. 

• Video testimonials are more credible and trust-building. Companies can artificially inflate a user count, but viewers can see an interviewee in a video is speaking from the heart. 
• Video testimonials are more authentic and detailed than written reviews. The speaker has space to elaborate on their thoughts, and they include elements that can’t be shown in a graphic, like body language and tone of voice. 
• Video testimonials are more interactive and inviting than the other social proof elements you can add to your website. It’s easy to skim a line of text about the number of reviews you have, but video grabs the visitor’s attention and encourages them to find out more. 

Adding a video testimonial or customer stories page to your site can seem like a massive undertaking, especially if you’re starting from scratch with social proof. 

But with our video collection app, the process is incredibly easy. 

Vocal Video: Collect User-Generated Social Proof Video in 3 Steps 

Vocal Video is an end-to-end video testimonial platform designed to help any business collect social proof for websites, social media platforms, and countless other areas of their marketing strategies. 

Our system creates content that’s proven to raise conversion rates. Plus, our app is simple for both your marketing team and your happy customers to use, so you’ll see increased response rates when you ask for testimonials and build your collection of social proof faster. 

Step 1: Customize a Video Collector

Your Vocal Video collector is the interface that guides respondents through the recording process. It displays interview questions one by one, shows them their recorded responses, and does it all in a clean and intuitive interface that includes your company’s branding. 

To set up a video collector, choose from one of more than 45 industry-specific templates, then customize the questions with your company’s name and the talking points you’d love to cover. Vocal Video includes templates designed for e-commerce and physical stores, B2B marketing, non-profits, healthcare, and more. 

Because video collectors are URL-based, you can increase your responses by sharing the link wherever you touch base with your existing customers. Try…

• Including the link in your newsletter or in the footer of the marketing emails you send to long-standing customers 
• Sharing the link on social media to encourage more of your followers to share their stories
• Adding the collector to your website as a permanent feature so you can collect a steady supply of fresh content.

Step 2: Get Automatically Edited Responses

We’ll send you a notification whenever a new response arrives in your library. Then, open your Vocal Video dashboard to view your latest video. 

Our unique automatic editing process stitches together a respondent’s answers and adds your brand elements to create a video that’s ready to share online. If you’d like to tweak the music, graphics, or length of the clip, we include all the tools you need to make it happen without any additional software or video know-how. 

Step 3: Embed Video Testimonials on Your Website

Once you’re happy with your video, publish it to a Vocal Video public page, where we’ll host it ad-free. Public pages are great for search engine optimization and helping more people find your brand, but if your end goal is to share social proof on your website, we’ll automatically generate the embed code you need to make it happen. 

Click “Share” and then “Embed” to copy a code snippet for a video, video card, or video gallery. Then, simply create a new HTML block (for example, in a site builder like WordPress), paste the code, and refresh your page to publish your video. 

Let’s take a look at how Vocal Video customers have used social proof videos on their real-life sites. 

Time Doctor Bases Case Studies on Real Customer Stories

The Time Doctor productivity and performance app uses video testimonials in the case studies pages of their site. 

On this page, Rafael Vasquez of SmartBuyGlasses describes his experience with the product. Visitors have the choice of reading the full case study, where the company writes about the pain points their customers face and the solution they provide, or hearing the customer describe how that translates into a buying and onboarding experience. 

Authors Share Reader Testimonials to Launch Their New Project 

To launch the book A Brief History of a Perfect Future, authors Chunka Mui, Paul B. Carroll, and Tim Andrews collected reader testimonials to display alongside the written book reviews and Amazon links on their site. 

Their review carousel is one of several social proof elements on their site. They combine the testimonial gallery with an invitation for more readers to share their thoughts. 

The Hashtag Me Campaign Partners with Brand Ambassadors 

The Hashtag Me campaign promotes emotional well-being in educational institutions. It produces content with influencers to encourage more people to get involved in the movement and share their stories. 

SleepTest Shares Healthcare Testimonials with a Compelling Before and After 

SleepTest provides at-home testing for people with sleep disorders. The testimonial page of their website supports the statistics, accreditations, and product descriptions on the homepage to show they understand how important their solution can be for their patients and providers. 

Use Vocal Video to Enjoy the Power of Social Proof on Any Webpage

Social proof assets like reviews, testimonials, customer stories, and success metrics can give your marketing strategy a massive advantage. This is particularly true for your website, where new customers discover your business, compare your service to your competitors, and build up their understanding of what makes your brand unique. 

Vocal Video solves one of the main challenges businesses face when they want to use social proof in their marketing strategies… 

• We make it easier to collect more social proof from your existing customers. 
• We help you shape the user-generated content you receive with compelling asynchronous interviews.
• We share your social proof content in beautiful, customizable videos and galleries to reach even more potential customers. 

This helps you bring video into more aspects of your marketing strategy, so you can connect with more customers and enjoy a higher rate of conversions from your website. 

Sign up for your Vocal Video account to boost the social proof on your website today. 

Testimonials are highly effective marketing assets that can let your existing customers speak on behalf of your business, leading to better branding and conversion rates from your website. Testimonial templates can help make it easier for you to collect testimonials, customize and brand them, and share them across your landing pages and even social media channels. 

The best testimonial template should include: 

• A clear message on how your company addresses a problem faced by your target audience.
• Fields for the speaker’s attribution details to enhance credibility.
• Space for your company’s logo and colors to reinforce brand identity.
• A layout that highlights key points of the testimonial, even during quick scrolling.

In our view, it’s also better if templates are flexible enough for various use cases — such employee testimonials, customer testimonials, product reviews, etc.

From customizable graphics, to plugins, to dynamic embedded galleries, we’ll run through the pros and cons of several options below, so you can find the best solution for your business. 

In the second half of this post, we’ll explain the advantages of video testimonials over written reviews. We’ll also show you how to use the video templates included with our tool, Vocal Video, to embed eye-catching testimonial videos and galleries on any page of your website. 

The Best Ways to Showcase a Written Testimonial on Your Site

You’ve probably already collected reviews from your customers or clients through channels like feedback surveys and third-party sites. If you want to start using testimonials in more areas of your marketing strategy today, using the reviews you already have is the perfect place to begin. 

1. Use Your Site’s Quote Block Feature 

The first and fastest way to add a testimonial to your website is to create a new quote block in the back end of your site and paste in an existing testimonial. If you use a site builder like WordPress, the testimonial could look something like this: 

Using a quote block has three clear advantages for publishing endorsements, client testimonials, and glowing customer reviews… 

• The quote block design makes the testimonial stand out against the rest of the page and encourages the visitor to read it in full. 
• The quote block style signals that the review came from a different source than the rest of the copy, showing the reader the claims are true and unbiased. 
• The quote block function prompts you to add attribution information like the speaker’s name before you publish, so the review has built-in credibility. 

The biggest advantage of using a quote block is the speed and ease of use. There’s no need to pay for or learn any web design tools — if you have a written testimonial, you can transform it into a quote block in a few clicks and display it on your site without disrupting the layout. 

But as with many quick fixes, there are some potential downsides to be aware of. 

Firstly, there’s no guarantee you’ll like the way your site theme formats quote blocks. For example, the font might not match the rest of your branding, or the quoted text could be set smaller than the rest of the copy. 

We’ve also found that a quote block works best for single testimonials from a website design perspective. If you have a longer case study text or a testimonial section with reviews from multiple customers, the format can look out of place on the page. 

And finally, while you can usually add the speaker’s name and title, it’s often harder to include other beneficial attribution elements that show a testimonial is reliable — like the speaker’s picture or a link to their website. 

2. Use a Graphic Design Tool

Graphic design apps make it easy to plug a written testimonial from a survey, interview, or customer feedback email into an eye-catching graphic to add to your site. For example, sites like Canva or Pablo let you search for customizable templates designed for testimonials. 

These tools form an integral part of the marketing strategy for many businesses because… 

• It’s easy to set up one template and apply it to multiple testimonials, social media posts, or web design elements, which helps you build a unified brand identity. 
• New design apps are quick and relatively intuitive to use, so you don’t have to invest hours figuring out a pro-level tool like the Adobe Creative Suite. 
• These tools offer a high level of customization to help you get the look you want. For example, in the image below, we uploaded our logo and hex colors to make a testimonial template that matched our brand guidelines. 

Read more about how Klue uses Vocal Video: Klue Scales Social Proof Across Sales, Marketing, and Customer Success

Having said this, there’s a limit to how convenient graphic design apps can be. Many of the templates you’ll find in their libraries are designed for social media, which means the sizing and format can look out of place on some websites. Plus, if you want to access the full catalog of design elements and repurposing features, you’ll have to subscribe to a pro pricing plan. 

3. Testimonial Widgets from Third-Party Sites

If your business has a profile on a review site, you should be able to find a plugin to display the testimonials you collect on that platform.  

For example, businesses in the hospitality sector often add a ticker with their TripAdvisor reviews to the home page of their site. Local services might use widgets from review sites like Yelp, and software companies often use TrustRadius is. 

Take a look at how Cathedral Payments (who also collect video testimonials with Vocal Video) display their TrustPilot ratings on their website’s homepage. 

Like the methods we’ve previously discussed, using a testimonial widget on your website has some advantages... 

• These plugins mean you can display fresh reviews on your site without manually updating your testimonial page with new reviews when you get them.
• The review sites have strong brand recognition, and potential customers can see they’re independent from your company. This means your website visitors are very likely to trust the reviews they see in a plugin. 

The downside, in this case, is maintenance. 

Plugins can sometimes be buggy, and even the best-designed examples need to be updated. If you’re slow to catch an issue, a broken plugin is an eyesore and looks unprofessional to people who visit your site. You also run the risk that a plugin will show all your business’ reviews, and not just the best testimonials and success stories you want to share. 

For a Reliable Positive Impact, Use Video Testimonials

Written testimonials are a good addition to your website. But if your goal is to strengthen your brand identity, build trust, and give your visitors a deeper understanding of what they can expect from your business, video is the way to go. 

Video testimonials are… 

• More authentic than written reviews because they show the speaker’s body language and tone as well as the quotes you want to highlight.
• More detailed than survey results because they delve into more aspects of the customer experience and show your audience what makes your business unique. 
• More memorable than a simple quote because they show the viewer that other people understand — and have solved — the pain point they’re currently facing. 
• More inspiring than a star rating because they explain the benefits of your business in real terms and drive the viewer toward your call to action. 

With the latest asynchronous video interview technology, it’s fast and simple to connect with your happy customers and create effective testimonials that reliably boost your website conversions. 

How to Use Vocal Video Testimonial Templates on Your Website

Using Vocal Video to gather testimonial examples is a simple three-step process... 

• Choose a template video interview collector and customize the questions.
• Share a link to the collector with the customers you want to hear from. 
• Get automatically-edited videos, complete with your logo and branding as overlays and opening slides, and share them with your target audience. 

With this method, you can collect different types of testimonials that showcase the unique voices of your customers, while fitting effortlessly into your brand.  

Explore Video Testimonial Templates for Every Use Case 

When you choose Vocal Video to help generate social proof for your website, you can choose from over 45 industry-specific testimonial templates to kick-start the process. For example…

• Customer Testimonial Videos get highly credible user-generated content to boost your marketing and sales conversions.
• eCommerce Testimonial Videos are designed to help online stores get videos that boost confidence and attract new buyers. 
• B2B Case Study Videos gather highly detailed videos in partnership with your satisfied customers and clients. 
• Services Testimonial Videos collect review videos for professional service providers. 
• Patient Video Testimonials review every aspect of someone’s experience with a healthcare provider or practice. 
• Real Estate Testimonials get high-quality stories from buyers and sellers to create a buzz around your listings. 
• Non-Profit Beneficiary Video Testimonials record stories that communicate the impact of your organization.

Once you’ve chosen your collector and customized the pre-set testimonial questions, upload your logo and set your colors in your brand kit. This defines the elements that we’ll automatically add to all your finished videos.

When you’re happy with the template, we’ll generate a URL so you can invite your customers to record their testimonial interviews. The collector — which looks great on any device — will take them through each prompt in turn, record their responses, and thank them for taking part. 

Once the recording process is finished, we’ll automatically edit the speaker’s response to each question into a complete video, with template design elements like… 

• The branding elements you set in your brand kit. 
• The speaker’s name and position as an attribution overlay at the beginning of the video. 
• Dynamic transitions between slides and answers.
• Music from our library of royalty-free tracks. 

You can switch these elements instantly by selecting a new video theme, or tweak the length and order of the clips using our suite of intuitive editing tools. 

Check out this example from Otito Iwuchukwu from the ACCP: 

Embed Video Testimonials Seamlessly on Your Website

With Vocal Video, you can access the benefits of video testimonials, collected with custom-built templates, just as easily as you can collect written reviews for your webpages. You don’t need any additional software, equipment, video experience, or coding skills to create a testimonial video that looks at home on any page of your site. 

Now, let’s look at some more video testimonial examples for inspiration.

4. Make Testimonial Cards 

A testimonial card is a single video with a featured quote. Testimonial cards make a professional impression, and the featured quote grabs attention. Plus, even if your visitor can’t stop scrolling to watch the testimonial in full, they leave with some crucial information. 

We’ve found that testimonial cards look great embedded alongside a long-form text (like a case study or news post), as part of a landing page, or as the headline on a review or testimonial page.

Here’s an example of a testimonial card embed made 100% with Vocal Video and used to break up the client success story the Digital Edge marketing agency posted on their website: 

Here, the video card from the client comes after the agency’s description of the partnership, where it effectively proves the results. The featured quote highlights the most effective area of the strategy and provides enough intrigue to encourage the visitor to click on the video and watch the case study interview in full. 

To make a testimonial card with Vocal Video … 

• Open any of the published video responses in your library. 
• Click “Share,” select “Embed,” and choose “Embed a Video Card”. 
• Use the tools on the left side of the video card builder to tweak the layout of the card, the corners, and the other design elements.
• Choose a featured quote from your automatically-generated transcript.
• Copy the embed code we generate and drop it into a new HTML block of your website to publish the video.

5. Add More Customer Stories with Interactive Review Carousels

When you start to build up a larger collection of video testimonials, a video carousel is a good way to break up a longer landing page and show the volume of positive feedback you have from your customers. 

For example, Prepared4X uses product testimonials on their product pages. Because visitors can spool so far through the results, they get the impression that this product works for everyone, and they’re far more likely to complete their purchase. 

To make a testimonial carousel… 

• Create a gallery and choose the “Carousel” option. 
• Click “Add Videos” and choose the clips you want to include. 
• Choose the design for the videos, with the option to add featured quotes.
• Go to “Embed” to preview your gallery and grab the snippet of code you need for your site. 

Note: If you want to get more testimonials to build a bigger carousel, try inviting your customer list to record their thoughts using our proven 3-touch email sequence. This simple progression of pre-ask, invitation, and reminder emails makes more people feel at home with the process and can increase the number of responses you can use in your testimonial marketing.

Get template texts for our 3-touch email sequence here: How to Ask for a Review and Get More Responses

6. Build Testimonial Galleries from Drag-and-Drop Templates 

When your goal is to build a testimonial page for your website, Vocal Video’s gallery templates are unbeatably easy to use. Every Vocal Video pricing plan includes five gallery templates to build your website’s testimonial page: Carousel, Slideshow, List, Grid, and Wall of Love. 

For example, Story Sells uses the vertical list gallery to keep their visitors engaged with their customer stories and encourage them to scroll all the way to the bottom of the page.

Grid galleries are a great way to display multiple testimonial videos in one place, such as on your homepage or testimonials page. Grids provide a large visual volume of social proof to impress potential customers — like this interactive example from the CFO Centre: 

Finally, walls of love make every testimonial video look inviting, even when they’ve been recorded in different aspect ratios or the featured quotes are different lengths. 

Women in Educational Leadership arrange the video testimonials they receive from their members in a wall of love format. On this homepage, the testimonials show just how many people the organization has supported and helps create the impression of an active and engaged community. 

Bonus: Best Practices for Creating Testimonials 

Before we close this post, let’s look at some tips to help you get the best testimonials for your website. 

Choose Your Questions Wisely

The questions you add to your video collector will make or break your finished testimonial. 

Imagine a question like “Would you recommend [your company] to a friend or colleague?” This question could be answered with a simple yes or no. While a “yes” is a good endorsement, it’s instantly forgettable, and it doesn’t give the potential customer any information to differentiate your business from your competitors. In a video review, short answers will also be jarring for the viewer. 

It’s far more effective to choose prompts that will highlight the relatable pain points you know your business can solve, without creating the feeling that you’re leading the speaker. 

Read more: You Don’t Need 25 Questions for Your Next Customer Video: Here’s Why 

Ask for Testimonials in Your Follow-Up Emails 

Businesses rarely say no to more user-generated content for their website and social feeds — it helps customers feel more secure in their buying decision and humanizes their brand. But unless you explicitly ask for reviews and testimonials, you won’t maximize the amount of UGC your business collects. 

Try asking a customer to write or record a testimonial in your follow-up emails after they make a purchase, or in the final phases of a successful B2B partnership. When you’ve made a good impression and it’s still fresh in their mind, they’re more likely to follow through on the promise of a testimonial. 

With Vocal Video, you can also incentivize your customers to record testimonials, with rewards like vouchers, charity donations, or entry into the monthly Vocal Video prize draw. 

Collect Attribution Information Alongside Reviews

Whenever you publish a testimonial, it’s important to frame it with factual information that tells the reader or viewer they can trust what’s being said. For example: 

• The speaker’s name, which makes a connection. 
• The speaker’s role, job title, or relationship to your business, which signals their authority to speak on the subject. 
• The date of the testimonial, so people can use its freshness as a measure of its reliability. 

When you can add these facts to the testimonials you publish, the claims you make on your website will have more credibility. 

Format the Videos to Fit Your Page Layout 

Your testimonials should invite the visitor in, but they also need to find the rest of the information on your webpage. This means it’s important to think about how you expect the visitor to interact with your page as you place your testimonials. 

For example, larger, square format testimonial videos can grab attention as the equivalent of the hero image in a news story or on a landing page, but if you want prospective applicants to see your company’s vision, values, and current openings as well as the employee testimonials, a horizontal slideshow or carousel can be a less disruptive choice. 

Keep Your Videos Short and Sweet 

Testimonial videos are powerful because they can convey a lot more information than text alone, but if a video is too long, your visitors are unlikely to watch it all the way through. 

Keeping videos to two minutes or less tends to be the best bet for your website. If you plan to share your testimonials on social media as well, remember to check the maximum video length for each platform, as it can vary significantly. 

Vocal Video: Create Eye-Catching Website Testimonials with User-Friendly Tools

Vocal Video allows you to easily and affordably collect video testimonials and customer reviews and gives you all the tools you need to display them in a creative and professional way on your website. You can use testimonials recorded with our templates to highlight your customer success stories, positive customer experiences, customer feedback, influencer reviews, and other types of testimonials you collect along the way.

All of our video editing and embedding functionalities are designed to be straightforward to use, even for complete novices with no web design expertise. With Vocal Video, you can start creating your own eye-catching website testimonial pages to attract new customers today.

Sign up now for a free Vocal Video account to get started.

Video case studies can be a valuable marketing asset for your business. Just like a written case study, video case studies are a detailed and structured way to highlight a specific aspect of your business, usually by showcasing results that you’ve helped bring about for your customers.

Video also has the added benefit of credibility that comes from the irrefutable nature of seeing a real person share their experience.

In this post, we’ll cover…

• The elements that differentiate a video case study from a standard video review
• The impact of these case studies for building your brand and attracting new clients
• Three ways to use these case studies in sales, recruitment, and training

In addition, we'll explore how any business can easily create a video case study, covering recording, editing, and sharing, without needing to invest in expensive production.

Finally, we include several examples of video case studies, like the one below, made with our video case study tool, Vocal Video.

Unique Features of Video Case Studies 

If your business has been established for a while, you’ve probably picked up some reviews organically on your business profile or on a comparison site. But even if you have dozens of glowing online reviews, a single video case study can significantly boost your marketing efforts and conversion rate.

This is because video case studies differ from other types of videos or written reviews in some crucial ways. For example…

• Video case studies are more detailed than written reviews or star ratings. This is often because your company initiates the video project, so you can be more specific about the shape of the interview and the talking points you want to cover.
• Video case studies are more structured than customer testimonials. For example, a great case study typically uses a three-act structure covering the previous challenges, describing the solution, and explaining the results. This builds a narrative that makes the benefits of your company far clearer to potential new customers. 
• Video case studies are more data-driven than customer stories, which tend to rely exclusively on an emotional connection rather than balancing it with statistics. This is part of the reason video case studies are so effective in B2B marketing contexts — they persuade decision-makers at other companies, and they help to build your brand online. 

What Makes Video Case Studies So Impactful? 

A well-made video case study will build your business’ credibility, encourage trust, and leave your viewers with a deeper understanding of what you have to offer. 

Video case studies do this by… 

• Addressing a common challenge. Imagine you’re selling a SaaS tool that bridges a common gap in your industry and offers smoother onboarding and more extensive integrations than your competitors. In this case, your B2B case study can highlight the issues that gap causes, and the problems people face with other products before they find your tool. You show the viewer your expertise, your understanding, and your attractive solution in one easy-to-digest video clip.  
• Building credibility by proving the results. When case studies describe a customer’s experience, they’ll naturally include anecdotal evidence of the benefits of your product. When you also include data showing the before and after, you make a strong business case that shows a potential buyer the concrete results and persuades them that this customer’s experience can be repeated. 
• Putting your brand’s offering in relatable terms. Case studies are about translating the results of a business partnership into real-world terms that speak to the viewer. This is often more memorable and does more to build an understanding of your brand.  
• Conveying vital data in an authentic way. Case study videos let the viewer watch a speaker talking about their experience rather than reading from a script. Potential customers see the body language and hear the tone of voice, which builds trust. Plus, many case studies are made in partnership with customers who have a continuing relationship with a company, and this loyalty is extremely compelling. 
• Creating a versatile set of stories to use across your marketing channels. Once you start to build a library of case studies, it’s easy to share them online or in person, so more people have an opportunity to get to know your business better. 

The Problem with Video Case Study Production — and the Solution

So, if video case studies are so effective and versatile, why isn’t everyone using them? Put simply, it’s a matter of cost.

When you research case study video examples online, you’ll see that most have massive production values, special effects, and a huge budget behind them. They’ve been created by storyboard artists, scriptwriters, film crews capturing the interview and b-roll footage, and a team of professional editors. 

We know this problem well — we once spent $25,000 on a single video. The results looked fantastic, but it burned through our budget in a matter of weeks. 

In fact, that’s why we started Vocal Video. 

Vocal Video is an end-to-end video production app that creates clean, engaging, and user-friendly videos perfectly suited to case studies. Using our unique process of asynchronous video collection and automatic editing, you can create and publish a great case study video in three simple steps:

1. Customize a case-study-specific video collector to reflect your brand.
2. Send the collector to the customers whose stories you want to share.
3. Publish an automatically edited case study video wherever you connect with your audience.

Let’s look at this process step-by-step.

How to Make Video Case Studies without a Production Team

1. Set Up a Case Study Interview with a Video Collector

Vocal Video customer stories are built around authentic user-generated video content gathered with a customizable video collector. The video collector is the interface that will “interview” your customers and record their responses.

When you want to start collecting case study videos, head to your Vocal Video dashboard and create the video collector for your campaign. Start from scratch or go to “New Video Collector” and choose from one of more than 45 industry-specific templates.

How to Choose the Best Questions for Your Case Study

Every template collector includes questions to customize the questions with your company’s name. You can change the wording to match your goals, and add additional questions to extend the interview. 

In our experience, the best case study interview questions are… 

• Open, so the interviewee talks about their unique experience with your product rather than giving a yes/no answer. 
• Non-leading, so you build trust with your audience by showing the respondent was speaking in their own words. 
• Specific, so you know the final interview will cover the unique selling points of your business. 

For example, the B2B Case Study video collector template includes three questions that encourage the respondent to give helpful details while staying on message. 

• What problem was your company dealing with before [your company]?
• How did [your company] help resolve this challenge?
• What results did you get with [your company]?

More Video Case Study Templates to Try

In addition to the B2B Video Case Study template, you can try out more templates to create different types of case study videos.

• The Customer Testimonial Videos template asks clients to describe your product, explain how it helped them, and compare it to other products or services on the market.
• The eCommerce Testimonial Videos template focuses on a customer’s experience with your product and your company.
• The Employee Video Testimonials template explains how your company has helped your staff develop their careers. 
• The Customer Success Story Videos template can produce case studies to motivate and inspire your team.
• The B2B Review Videos template invites the respondents to talk about the challenges your product helped them overcome and explain the most significant impact your service has had.

2. Choose the Right Customers to Contribute

When you’re happy with your collector, send it to the customers you want to feature.

A good case study candidate should be approachable and comfortable on camera, but they don’t need any special skills, video production experience, or equipment to contribute. 

We’ll generate a URL that takes them straight to the collector. They’ll be able to open the link and record their video on a mobile device or with their webcam without downloading or installing any software. The collector will show them the questions one by one and record their response. 

It’s best to ask for case study videos from clients you think your audience will relate to, people who have authority in your field, or influencers with followers in the same demographic as your target audience.

We recommend using a 3-touch email sequence to request testimonials from your happy customers.

• The pre-ask, where you introduce the customer or client to the idea of recording a case study video and let them know how quick and easy the process is with Vocal Video
• The invitation, where you send the link to the respondents who said yes and preview the questions 
• The reminder, to follow up with the people who got the link but haven’t recorded their case study yet 

You can read more about our proven email sequence — including full template texts you can use, for free — in the Vocal Video Help Center.

Whenever someone records a case study video, you’ll get a notification that the video has arrived in your library, already edited and ready to share.

3. Edit the Videos and Add More Data 

Using Vocal Video for your case studies means you can skip the time and expense of working with a professional editor to put your finished videos together. You won’t even need to install a video editor like DaVinci or Creative Cloud. Vocal Video makes the process quick and intuitive by automatically editing the video response and giving you easy-to-use tools to tweak the results.

With automatic editing, your case study video arrives in your library with…

• Your logo and brand colors to identify the case study with your company
• Question cards and animations for smooth transitions between scenes 
• Text overlays to introduce the respondent and lend credibility to the case study
• Automatically-generated, editable subtitles
• Music from our library of royalty-free tracks 

Vocal Video’s editing suite also lets you change the way your video case study looks and sounds. You can reorder the scenes, add clips from other speakers, trim the clips, or try out different themes, colors, fonts, and music. 

For case study videos, you have some great options for adding depth and context to your video. When you click “Add Scene” in the video editor, you can include…  

• Video footage from your files
• Vocal Video responses from additional speakers who used the collector
• A text slide explaining the service you provided to the speaker, or with graphs and statistics showing the data behind the key takeaways 
• A call to action at the end of the video, telling potential customers how they can sign up too. 

You can optimize the scene length so the viewer has time to take in all the details. Then, we’ll smoothly integrate the text slide into the video to create a case study that makes a professional and convincing impression.

When your video is finished, you can share it with your audience on social media, on your website, or with your mailing list — more on how to do this in the final section of this post. 

Maximize the Impact of Your Case Study by Publishing the Transcript

With Vocal Video, you can access an automatically generated transcript to speed up the process of creating written case studies. Transcripts makes it quick and easy to generate a blog post, news item, or PDF of your customer’s story, letting you take a two-for-one testimonial writing approach to using case studies in your marketing.

With the case study text on hand, it’s quick and easy to… 

• Include quotes from customer stories in the printed materials you use in direct mail or in-person marketing campaigns. 
• Make the case study pages more accessible to people using text readers. 
• Help people scanning your website to find the information they need. 
• Include a cluster of keywords related to your product in a text that can be crawled by search engines, giving your page an SEO boost. 

We think Vocal Video is the perfect solution for the thousands of companies who can’t afford the time or expense involved with traditional case study video production. 

Instead of waiting weeks to schedule a shoot day, and weeks more to turn the finished video around, it only takes a few clicks to invite responses, collect interviews, and share them with your audience. 

3 Ways for Companies to Use Case Study Videos 

Case studies have classically been part of a business’s sales funnel. They act as explainer videos showing you understand a potential customer’s pain points, you have a solution, and the results are proven. 

But case study videos are more than a sales tool. Foregrounding the connection you have with your customers can enhance any area of your marketing strategy, and even boost your recruitment campaigns. Plus, there are plenty of opportunities to repurpose case study videos internally. 

Let’s take a look at how real companies are using the case studies they create with Vocal Video.

1. Use Case Studies from Existing Customers in Sales and Marketing 

Every video case study you produce with Vocal Video will be hosted on a public page. This makes it unbeatably easy to share case studies with your leads — just copy and paste the URL into your marketing emails, newsletters, or your posts online. 

Check out this example of a public page from Hexmodal, which includes the company’s branding and a full transcript of the video.  

Case study videos are also a fantastic resource for your website. Some companies — like Atlas Cloud — boost the social proof on their site with a gallery of case studies from their clients. 

In a few simple steps, you can create an interactive video gallery to embed on your site using the clips in your Vocal Video library.

Go to “Create a Gallery,” choose your format, and select the videos you want to include. Changing the order of the clips is as simple as drag and drop, and you’ll be able to tweak the shape of each video and the thumbnail your visitors see. 

When you’re happy with your gallery, click the “Embed” option, and we’ll automatically generate the code snippet you need. Then, drop the code into a new HTML block of your website, and refresh the page. 

If you only have a small number of case studies, or if you’d like to make them part of your regular content schedule, you can also publish videos one at a time in the format that makes most sense for the platform you’re using. 

For example, Moki, populates the news section of their website with write-ups based on the case studies they’ve collected with Vocal Video. This gives them a steady supply of fresh content, and shows how people are using their product in real situations. 

If you want to use the transcript of your case study to set up a new webpage in seconds, simply open a published video in your dashboard. There, you’ll be able to copy the text or download it as a .txt file. 

2. Recruitment 

Recruitment video can help you attract the best candidates to the open roles at your company. We’ve written extensively about how to use employee testimonials in recruitment marketing, but case studies can also be an effective way to show how your company’s values and the way they shape your relationships with your clients. 

With Vocal Video, it’s easy to embed single videos or carousel galleries on your recruitment pages and landing pages, like the Recovery Centers of America. 

You can also use case study videos to reach potential candidates on LinkedIn, like the Product-Led Alliance. 

Vocal Video even includes one-click sharing to LinkedIn, Facebook and Twitter/X. If you want to reach a new audience on a short-form video site like Instagram or YouTube, you’ll also be able to download a video file that’s perfect for adding to those platforms. 

3. Training and Onboarding 

Collecting case study videos doesn’t just have benefits for your external marketing campaigns. They’re also a useful resource for your internal business processes. 

For example, when you need to train or onboard new employees at your company, case studies can explain your process, highlight the level of service they should strive for, and give them an idea of the clients they can expect to work with themselves. 

Sellible used Vocal Video to create “Sales Success Stories,” which they shared internally to help existing employees learn from each other’s experiences. These videos are also a useful resource for new employees preparing to contact clients for the first time. 

And for training, the team at Vendition also uses Vocal Video to put themselves in front of the camera and record short training videos for their staff. 

Vocal Video: An Easy and Affordable Case Study Video Solution

With Vocal Video, you can create beautiful, compelling video case studies to increase brand awareness and reflect the value you bring. Our templates and customization features create videos with the structure and data that makes professionally produced case study videos stand out, giving you a polished and effective marketing tool without the hefty price tag.

With Vocal Video, building case studies to use in your video marketing strategy is as simple as:

• Choosing one of our case study templates to guide your customers through the recording process.
• Customizing the video responses to tell a compelling story about the problem your business solves and the long-term benefits of working with you.
• Sharing effective case study videos across your platforms, in a variety of beautiful formats, so you can reach the widest possible audience. 

Sign up for a free Vocal Video account to create convincing case study videos today — no credit card required.

Testimonial pages are a great way to increase brand trust with prospective customers and boost your conversions. 

A lot of the testimonial page examples you’ll find online are from global brands, built with an entire video production team and a large budget. But in this post, we look at how you can use the latest asynchronous video technology to build your website’s testimonial page quickly, simply, and affordably.

Here, we cover six examples of beautifully designed testimonial pages in depth. 

Each page features authentic stories from happy customers with first-hand experience of what an organization can do, including…

• Customer testimonial pages from both B2B and B2C companies.
• Alumni testimonials to attract new students and donors to educational institutions.
• Volunteer and beneficiary testimonials to raise a nonprofit’s profile.
• Patient testimonials describing every aspect of a healthcare experience. 
• Employee testimonials used for marketing and recruitment. 

Later, we’ll provide a step-by-step guide for building testimonial pages that showcase memorable video reviews like these:

Our platform, Vocal Video, gives you all the tools you need to ask for, collect, edit and publish testimonial videos. With our user-friendly software, you can build a stand-out testimonial gallery that blends seamlessly with your existing website and updates dynamically when you have new content to share. 

Sign up for Vocal Video for free and start building your testimonial page today. 

6 Examples of High-Impact Testimonial Pages

Your customer stories page is where people go to learn about the benefits of your product or service in relatable terms. 

While your homepage might explain what you do, testimonials show how people have experienced it. This added element of emotion and authenticity is a powerful tool for encouraging people to buy in, make an appointment, or apply. 

It’s possible to achieve this in text form, with a written review, quote testimonial, or customer story post. But in our experience, video is far more effective than written testimonials at building trust and driving conversions because it gives potential customers a fuller impression of the experience they can expect. 

Read more: 4 Testimonial Statistics That Show the Power of Social Proof

Remember, every example testimonial page in this list was made with Vocal Video, a complete solution for collecting, editing, and embedding videos, while maintaining the testimonial gallery on your site.

1. RealWork Labs: B2B Testimonial Page with Real Client Stories 

RealWork Labs is a software company for service-based small businesses. Their solutions help local businesses like plumbers and HVAC engineers build trust and maintain a more active online presence. 

Lori Bainborough, the Director of Marketing, told us why this testimonial page has been such a successful part of their video marketing strategy: 

“The impact that we are already seeing from the testimonials has been great … We're hopeful that this will help some of our prospective clients truly understand how our current client base uses our software and how they've been successful.”

Read the full RealWork Labs x Vocal Video case study.

Why the RealWork Labs Testimonial Page Works

When you start to increase the number of testimonials in your library, a gallery layout like the one above is an effective choice. 

Keep these tips in mind when building a testimonial page that deepens a prospective customer’s understanding of your brand:

• Choose a grid layout. A grid showcases a large number of client testimonials, while maintaining an orderly and professional feel as your collection grows. A “Wall of Love” is also a solid choice if you collect testimonials with different aspect ratios. You can build both these galleries, plus lists, carousels, and slideshows, with Vocal Video. 
• Feature thumbnails of your speakers. This shows the diversity of your client base at a glance. Plus, the people in your target audience are more likely to play a video when they can put a face to the name. 
• Maintain variety by asking specific questions. RealWork’s testimonial page is successful because speakers working in different industries have all seen fantastic results. The questions are specific enough to highlight the product’s selling points, while being open enough for the customer to discuss their user experience, which creates unique interviews that show a wide range of advantages and keep the website visitor engaged across multiple testimonials. 

2. Vitality Cycles: B2C Testimonial Page Showcasing Customer Results

Vitality Cycles is a natural health supplement company. Their website's testimonials page features real customers talking about their experience with the product from the comfort of their own homes. 

Why the Vitality Cycles Review Page Works

While many of the dedicated testimonial pages in this list feature multiple customer stories, this page works because the viewer’s entire focus is on Tammy and Kate. This shows you don’t need to wait for dozens of endorsements before you add a testimonial section to your site. 

To see a boost in conversion rates from your very first video: 

• Feature the product. In this testimonial, the speakers hold the product they purchased. This shows the viewer they’re real customers and builds the trust that encourages them to add the item to their cart.
• Use a pull quote. The customer quote taken from the testimonial transcript catches attention, offers a preview of the product benefits, and gives the viewer the key points, even if they don’t have time to watch the full testimonial right now. 
• Ask for testimonials from relatable customers. In this video, the mother/daughter dynamic, the setting, and the problems they describe are things that countless viewers will be familiar with. This helps them imagine themselves in the same situation: enjoying the benefits of your product. 

We’ll give you more information on how business owners can ask for reviews and testimonials from a wide cross-section of their customer base later. 

3. MTSU: Alumni & Faculty Testimonials Raise Funds and Attract New Students 

Middle Tennessee State University is a public university in the Nashville area with almost 14,000 students. It uses testimonials from staff, alumni, and current students to attract new admissions and help with their fundraising goals. 

Andrew Oppmann, Vice President of Marketing and Communications, told us that MTSU was able to surpass their fundraising goals with the help of these video testimonials — and that the process was simple: 

“Before Vocal Video, we spent a lot of time shooting testimonial videos ourselves with our own equipment. Now … we are able to accomplish the same thing faster, easier, and more comfortably for the people in the videos.”

Read the full MTSU x Vocal Video case study. 

Why the MTSU Testimonial Page Works 

Showcasing your best testimonials doesn’t just drive conversions by highlighting your organization's benefits; it also creates a sense of community. When you show how much you value customer feedback, you create the sense that everyone’s voice is important. 

You can put your following front and center on your online reviews page, too: 

• Feature a range of people from across your organization. These testimonials feature people from every level of the university — from teaching staff, to the dean, to undergraduate students. Because they all agree that MTSU has created a positive environment across the board, the testimonials are incredibly compelling. 
• Use your branding to create a unified testimonial collection. Although the videos are recorded remotely in a variety of settings, the logo, fonts, and colors are the same in every video. Vocal Video’s collector system, which we’ll explain in detail later, achieves this by automatically adding your pre-set branding to every video. 

4. Preeclampsia Foundation: Non-Profit Testimonials from Beneficiaries and Volunteers 

Preeclampsia Foundation raises awareness of hypertensive disorders in pregnancy. To mark World Preeclampsia Day, they share nonprofit testimonials from their patient leaders about the journey of women in their countries. 

Key Lessons from the Preeclampsia Foundation Testimonial Page

The testimonial carousel on this page highlights the foundation’s aims, shows experts speaking about the difference that the research is making, and explains why it’s so important to keep going. This adds credibility to the cause, and encourages more website visitors to get behind it. 

When showcasing stories from real people, create the same drive by: 

• Attributing the testimonials you receive. Here, the attribution shows the name, title, and location of the speaker. This confirms they’re experts and helps the viewer understand the extent of the problems the foundation aims to overcome. 
• Highlighting the call-to-action. In these videos, the speakers invite the viewer to donate to the cause or raise awareness on social media. It’s easy to move straight from the testimonials to the intended action because the hashtags and links they need are placed alongside the videos on the testimonial page. 

5. SimpleTherapy: Patient Testimonials That Prove Their Results 

SimpleTherapy is a healthcare service that helps patients access support for musculoskeletal conditions. This includes therapies they can do at home and contact with a live care team. 

Why the SimpleTherapy Review Site Works

This beautiful testimonial gallery complements the website's “outcomes” section. While raw data on the program's success is essential for convincing patients to join, the testimonial page seals the deal, largely due to the sheer number of patient testimonials they’ve collected. 

Try to use these web design elements when you’re building your own gallery of customer success stories:  

• Focus on the speaker’s face. One of the main benefits of video testimonials lies in showing the viewer the subtle body language and tone of voice that’s impossible to capture in a written review. In these videos, they can see the patients smiling, moving freely, and speaking about the experience in an upbeat way. 
• Choose questions that address common pain points. This website has an outcomes page with statistics, but the interview questions in the testimonials put the results in terms of quality of life, which makes a deeper connection with prospective patients. 

6. Optimizely: Employee Testimonials to Boost Recruitment Strategy

Optimizely is a digital experience platform that helps teams manage and optimize their digital activity and customer experience. They use Vocal Video to capture different types of testimonials from their employees, which they use at events, as social media testimonials, and in their recruitment strategy. 

MacKenna Anovick, Optimizely’s Marketing Manager, spoke to us about how the company highlights their culture and boosts talent acquisition with video testimonials. She told us: 

“Testimonial videos are a great way for any company to illustrate all the hard work the employees are doing, while also making the content personal. We love to highlight our company culture through our employees and we use Vocal Video to support all our employee culture initiatives.”

Read the full Optimizely x Vocal Video case study here. 

Why Testimonials Work for Optimizely’s Landing Page

This testimonial page differs from the others on this list because the testimonial video is placed further down the page. This shows how versatile testimonials can be and how many different web layout options you can experiment with once you start to gather more videos. 

There’s one essential point to take note of here: 

• Use video to seal the deal. Optimizely’s testimonial is placed after the headlines about the company’s vision and values. It works because it confirms that the environment the company claims to build on paper is a reality for the employees. 

In summary, when you want to build a testimonial page that informs your website visitors’ purchase decisions, highlights the variety of different use cases you can serve, and adds a personal touch to your marketing, it’s all about getting high-quality testimonials and choosing a layout that invites someone to watch or read them. 

The testimonials themselves should be…

• Speaker-focused, giving the viewer the impression that someone is describing a real experience in their own words rather than repeating the script you’ve given them. 
• Widely relatable, showing a setting, dynamic, or person the viewer can see themselves in — both in terms of appearance and the previous pain points they address.
• Specific enough to be memorable, using details and data that the viewer hasn’t already seen in star ratings or  Yelp and Google reviews as they research your business. 

Whether you add testimonials to a landing page, a customer reviews page, or share them as individual success stories, a successful testimonial page can include… 

• A structured layout that either focuses the viewer’s attention on a single customer story, or invites them to browse testimonials from a variety of customers. 
• An inviting interface like an interactive carousel or slideshow that encourages them to view the testimonials in full. 
• A call-to-action helping them to take the next steps. 
• Your branding and company logo to create a sense of unity across the responses and make your brand's benefits more memorable. 

You don’t need to be a video expert to create testimonials that drive conversions. All the testimonial videos in this article were created with Vocal Video, and our seamlessly integrated galleries and embeds form the backbone of the testimonial pages these companies have made. 

Now, let’s look at the process. 

How to Build a Stand-Out Testimonial Page: Step-by-Step Guide

Step 1: Create a Custom Video Collector 

Your Vocal Video collector will show respondents the questions you’d like them to answer, give them instructions for capturing a high-quality video testimonial, and provide a way to record their responses. 

Collectors are just as simple for you to set up as they are for respondents to use. Simply… 

• Choose from one of 45+ template collectors (or build your own from scratch).
• Customize the questions with the name of your organization. 
• Add your company logo, name, and colors to the collector for instant recognition. 

Our most popular Customer Testimonial Videos template includes three questions about the speaker’s customer experience, covering the ways you’ve helped, the words they’d use to describe you, and what makes you stand out from the competition. 

The Vocal Video dashboard includes templates for B2B, eCommerce, professional services testimonials, and more. 

As you put your collector together, you can also take advantage of some additional features proven to increase the number of video responses you’ll get… 

• Incentives like entry into a prize draw or a charity donation to help promote your testimonial collection campaign. 
• Video welcome messages to thank people for their time and make them feel at ease with the process. 
• An audio-only response option if you think your customers and clients would like to remain more anonymous.
• A proven three-touch email sequence to send to your mailing list or use in your follow-up communications. Read the sample messages here.  

Once you’re happy with your questions and collector branding, click “Get Responses,” and we’ll generate a link to share with your clients, customers, students, service users, patients, or employees. 

Step 2: Get Automatically Edited Responses 

One of the main hurdles small businesses face when building testimonial pages is video editing. Instead of grappling with multiple, expensive editing tools, Vocal Video automates the editing process for each video, simplifying your workflow. 

Every video response you get will arrive in your library with… 

• Title cards and question cards 
• Your logo, branding, and colors 
• Animated graphics and transitions 
• Attribution information 
• Background music 
• Automatically generated subtitles 

Then, it’s just a case of tweaking any of these elements to adjust the pace, look, and feel of the clip.

Step 3: Host Videos Ad-Free

When you hit “Publish,” we’ll create a Vocal Video page to host your videos or galleries. These pages are public, so they can be indexed by search engines (giving your SEO strategy a boost) or shared with a URL. 

Tip: We know there are times when you want to keep videos within your team or focus all the attention on your website’s testimonial page. On paid Vocal Video pricing plans, you can easily disable the public page for any video within the settings. 

Step 4: Build a Dynamic Gallery Embed for Your Site 

Vocal Video’s gallery functionality is totally intuitive. It’s never been easier to put together a gallery of great testimonials to showcase your results. 

To build a gallery, choose from five layouts, then click “+ Add Videos” to browse the available clips in your library. 

Select “+ Add to Gallery” and return to the main screen. 

From there, you’ll be able to… 

• Click and drag to change the order of the clips.
• Adjust the corners, shadows, and thumbnails for each clip. 
• Choose pull quotes to highlight the most memorable quotes from each testimonial. 
• Test the gallery to see how it looks against the background color of your website. 

Click “Embed,” and we’ll automatically generate a snippet of HTML to add to your website. 

Then, simply create a new HTML block on the webpage where you’d like to display the gallery, paste the embed code into the block, and refresh. 

Vocal Video embed codes work with common site builders like WordPress, Squarespace, Wix, HubSpot, Shopify, and more. If you need additional support, check out our Help Center page or get in touch with support@vocalvideo.com. 

Remember, Vocal Video gallery embeds are dynamic. If you get new videos from satisfied customers after you’ve created your testimonial page, just add them to the gallery in your Vocal Video dashboard. The gallery on your website will update automatically. 

For End-To-End Testimonial Page Production with No Experience Necessary, Try Vocal Video

Whatever your industry — and whatever type of testimonial you want to collect — you can build an effective testimonial page that celebrates your customers, amplifies your brand, and drives more conversions for your product or service.

You don’t need video production experience, expensive editing software, or a studio to get started. Simply create a testimonial collector to invite your customers to respond remotely, and then publish their responses in a testimonial gallery with just a few clicks. Vocal Video embeds look great on any website, and our dynamic gallery builder helps you keep things fresh with new testimonial content whenever you receive it. 

Sign up for Vocal Video for free and start building your testimonial page today.