It's an invaluable tool for us. We have grown significantly as an organization, because we've had access to that very tailored, very to-the-point information that's relevant to us as healthcare social media people.

Working in social media, it's very dynamic. Then you add working in social media for a hospital, and healthcare is a very complex, heavily regulated industry. And so what's great about SocialMedia.org Health, is it's connecting me with other people at other hospitals around the country that are in this very same niche that I'm in.