Short form video content is the name of the game in social media. And if you are not leveraging this type of content you are missing out. 
We are going to have some fantastic small group conversations where you are going to get to share your brilliance and your challenges...
Somewhere within you, there is always a solution waiting to be discovered.
Where are we going as an industry? 
Find the right talent in today's digital age.
Most retailers don't have a plan and system when it comes to their social media. So they're not seeing consistent results. 
Take those differences and turn those into advantages through various means of alignment, communication and effective culture building.