You'll love it. You gotta go,

I always knew who my competition was, but convention allowed me to know who they actually were.... we're now friendly competitors.

The table talk was amazing at lunchtime, getting to have all that different perspective from distribution, reps, manufacturers. That was really my biggest takeaway

I think of everyone who comes to ALA as a family member and it's a great opportunity to see them all again.

I've been going to conference for about 12 years straight. 

I have attended many of these conferences. I'm going to Lake Tahoe. Are you?

The Women in Lighting Committee will be there!

I come to conference for - obviously - the education and the seminars, but more importantly for the networking opportunities.

My favorite story that I will tell a million times - my very first Conference... 

You get to meet peers and networking and it's wonderful. And you get to go to cool places.

I've met new vendors, I've met new customers, I've met new sales reps. They're great for business and ALA always puts together a top notch conference.

... we actually had one of the best, most honest conversations about things that we both wanted to think about for the industry, 

Those who rode the bull just absolutely made the entire event.

Year after year, I see bright new faces and old faces and it's always great, just to network with the friends and family of the industry.

I have made lifelong friends at the conference that I can rely on both personally and professionally. 

I love getting re-acquainted with everybody that that we work with all year long.

For me, meeting people at conference and having meaningful conversations with them definitely helps me remember them and cherish those moments. 

There's really no alternative for spending 18 hours a day with ALA members.