Stacy talks about the give, give, give, ask. We've adopted that. And what we found is that it gets us a lot more meetings, and those meetings are a lot easier to get into than they ever were before.
We finally got through what had been a sticking point for us in all our meetings with prospects; we never were able to get to that 'closed' decision. And very recently, we did. This is a big win for us, and I attribute a lot of it to the learnings from The Boutique Investment Collective.
The best part of being part of The Collective has really been accountability and having these sessions on the calendar. I just feel like the best thing we can do for ourselves is have weekly meetings.
If it weren't for Havener, I'd have no clue how to talk with potential investors, how to market, how to build a pitch deck—anything that's really critical for business.