It provides additional assurance to our customers when they've arrived at a site, it is our true site.

Although your top level domain may be secure, your customers will appreciate your commitment to a TLD specifically tailored to the banking industry.

The first being enhanced security, the dot bank domain includes mandatory and stringent authentication. It reduces cyber risk and threats.

It shows that even as a smaller community bank, we are progressive as any big bank.

Having the ongoing verification by the fTLD registry is an extra protection that we did not have with our.com Domain.

Why wouldn't you look at moving to a platform that gives you more security features? Something that you can tell your customers that you're going above and beyond for them...

Banking websites were getting imitated and having their customers' information stolen. And we just simply did not want that happening to our customers.

Hello, my name is Aza Bettinger Jr., President and CEO of the Community Bankers Association of Ohio. We switched to .Bank to show we're a leader in the industry, and for security and trust of our bank members who also are moving over to .Bank for the same reasons.

I would say the switch to .Bank means quite a bit. You always want to have credibility with your customers, and you want them to trust you. This is one step in that direction.

Being a .Bank gives us that definitive presence on the web. It tells those who use our domain exactly who we are and what we do.

It's absolutely worth the effort. With rising security, cyber threats, and digital skepticism, having the .Bank clearly signals that your institution prioritizes your customers' trust and online safety.