It's all about insights. It's not necessarily about converting straight to profit. But by using that insight, we can then do other things and make better informed decisions to help us to trade more profitably and safely.

Say sales are up by 5%. In normal course of business, you pat yourself on the back as that store manager and say great job. If traffic is up 10% and sales are only up 5% it starts to raise some questions around is there more that could be done? Are we losing out on potential customers and potential sales opportunity? That's a lens that we haven't had prior to traffic.

We've been empowered to push beyond the benchmark standards of performance, adjust our business based on seasonal foot traffic and provide illustrations of KPIS to help our stores read and understand what's being measured.

Sensormatic overall has really delivered a better shopper experience. When you think of better inventory accuracy, you think of having the right product at the right place at the right time, which has been huge for buy online pick up in store and being able to get the correct product in the store for our store. 

It's been a long-lasting impact. Not just the low hanging fruit, which was very easy to get in year one and year two, but something that's continued to evolve and allowed us to manage our business in some of the best years in the history of our company and some of the tougher years as well.

This data has informed us and allows us to truly do the work we need to do in our retail stores to continue to power our mission and drive revenue at the level that we need to.

From start to finish, the whole installation process went extremely smoothly. We did all stores in a very fast period of time...They gave us the knowledge that we needed to utilize all of the data and information now properly and to its maximum.

I recommend using ShopperTrak Analytics because their customer tracking technology has been a great benefit for our organization and their team's support exceeded our expectations.