It's probably the best thing we ever did in business. I can't say much more than that.

They bring a blend of incredible operational experience and expertise but with really skilled consultancy, ask brilliant questions, listen really carefully and make you really stop and think.

He is the person I go to, to recommend to anyone who's looking for an amazing coach.

The result that I'm really proud of in working with Pete specifically, is the dollars and cents: 450% growth.

I never felt it was a one size fits all approach. Pete used his logic, his insights, but also his curiosity to figure out what might be the best approach in any given circumstance.

I describe Pete as a sort of professor of revenue, or the UK's answer to Mark Roberge. 

Through working with Pete, we've been able to grow our customer base, and ultimately that led to a very successful fundraise.

The impact was massive. Our revenue tripled from 2021 to 2022. And personally, I became a better, more likeable and more trustable storyteller. 

He is an outstanding and articulate storyteller. 

We more than 3x'd. Just as importantly, both LTV/ CAC & NDR were best in class. And that helped us achieve a Series B that was a record in our category globally.

Pete is an exceptional coach. He brings this wealth of experience, but also a quite unique blend of logical thinking and instinctive insights. 

Pete is one of the most perceptive and brilliant revenue leaders that I've ever come across. Every engagement that I had with him, he was always in the moment.

Pete has a unique ability to really pinpoint the root cause of an issue and provide a really great solution on how to fix the problem. 

Having spent 10 years at Google I was looking to Pete and Emily for coaching as I began to build out a revenue org in a series B environment. Moving back and forth between big tech and start up land requires a bit of a transition. and they have been super helpful as I've re-immersed myself in that landscape.

The results that we have managed to achieve through working with Pete and Emily: Gatekeeper is no longer bootstrapped. We went through our first funding event, from a global and leading private equity firm in the B2B software space.

Pete is brilliant at synthesizing and simplifying very complex and messy situations and challenges. 

I know that I can say anything to Pete with the confidence that it will go no further. And I just know that I can trust Pete with that level of access and still have really safe conversations with him.

The thing I really liked about working with Pete is that he is framework driven. He has a framework for pretty much anything. They're simple, they're clear, but they end up with you achieving great results. 

I really feel like there's an extra person on my side helping me work through all the opportunities that we face.

Pete's frameworks have allowed us to build repeatable, predictable and scalable processes within Birdie that have enabled a level of growth that we wouldn't have otherwise experienced. 

Pete's been completely invaluable. I've levelled up in my career, every single year I've been with him, because of his advice and his counsel.

You win with experience and not potential. And coaching is no exception.

What we needed when we started was someone who could truly help us build a repeatable, scalable and predictable revenue generating machine. And that is exactly what Pete provided.

As a founder, when I was doing this for the first time, having him there as counsel through some tricky times has been absolutely invaluable.

That also helped us to raise over $200 million from series A to series C.

I would thoroughly recommend working with Pete.

Pete has this remarkable ability to just listen to whatever I come to him with, whether it's a Go To Market question, a specific issue we're having internally, or a huge existential issue.

Pete doesn't impose on you what you should do, but more extracts out of you where you're at and provides you a structured framework to move forward.

Pete is super structured in his thinking. He seems to have frameworks and mental models for just about everything.

If I look at the beginning and then at the end, what I see is a huge transformation in our revenue organization:  a way more sophisticated, well prepared and efficient sales organization.

Pete is one of the most articulate people I know in the SaaS space. He just has this amazing ability to break down really complex scenarios, processes, a narrative, into very simple digestible, clear advice.

Something that was extremely helpful to me as a leader was he helped me focus and refocus each time that multiple topics would fall on my plate, learn and understand what my priorities are, and how to actually focus on  increasing revenue.

It seems like every time I ask a question to Pete, he has an answer for me, and there are no stupid questions. I find myself furiously typing to keep up with the note taking during our sessions.

I feel like I gained easily three years of experience in one year of work that I did with Pete.

It was incredibly valuable to have an objective sounding board with a huge amount of experience to draw on.

The business has gone from about $10M ARR up to $40M ARR and Pete was a big help while doing so.

I had complete trust that anything I said would be fully confidential, and there was nothing that was off limits even if that were a personal issue. All these things have a big impact on your work life.